From online selling across multiple channels to ‘mobility as a service’, the whole automotive environment is expected to change dramatically in the next 10 to15 years. Original equipment manufacturers (OEMs), suppliers and wider stakeholders are getting ready to future-proof their businesses and meet disruptive challenges from outside the industry by marketplaces like Amazon, eBay Motors and Newegg.
Frost & Sullivan predict that over 1.3 billion vehicles will be in operation across the world and $50billion worth of parts and accessories will be sold online by 2020.
In just a couple of years they say that digitisation will improve lead conversions to more than 80%. To succeed in this sector having an online presence is no longer enough, you will need to harness all the power B2B ecommerce has to offer.
With hundreds of different manufacturers, models, and new releases there are millions of choices for cars, parts and accessories. This is what makes the automotive sector one of the most complex and price sensitive.
The success of your automotive business depends on matching customer needs with the right vehicles and parts. With Cloudfy B2B ecommerce you can manage multiple product variables to get it right first time, saving you time and money and improving customer satisfaction. And because it’s available in the Cloud it is always up-to-date with the latest releases and for a monthly subscription.
Integration – With integration for major business systems available out of the box, a powerful application programming interface (API) and flat file integration, the challenge of referencing the variety of databases from various manufacturers, suppliers, and dealers becomes a lot easier.
Product information – Product information is easy to maintain with Cloudfy’s intuitive dashboard. You can create kits, bundles and custom product attributes. You can provide extended product information, details about discontinued product ranges and a power search option. Helpful technical specifications, diagrams and advice on associated products can all be provided according to search criteria and made available for easy downloading.
Real-time – Having complete order to delivery integration means you will always have a complete picture of your online and offline sales and inventory. You can tailor pricing and credit limits for each customer and manage your buyer’s expectations every step of the way.
Self-service – You can provide an online self-service option with confidence. You can set minimum stock levels, so you won’t run out of stock. Multiple shipping addresses, different payment addresses, special delivery instructions and attachments for orders and returns can all be handled easily.
Order errors can be reduced with automated reviews at checkout to be sure your buyers have ordered the right product combinations. Offering an immediate call from one of your sales team will improve their satisfaction even further.
Promotions – Take advantage of opportunities to up-sell and cross-sell related products. Your integrated system can automatically make recommendations based on previous purchases and associated products that can be highlighted on relevant product pages or during checkout.
Easy payments – Manual purchase orders and invoices slow down your sales and payment processes. You can improve your efficiency and profitability with electronic payments online. Build customer loyalty by allowing them to seamlessly place and approve their orders directly from their own enterprise or procurement system with Punchout.
Take your automotive industry into the future with Cloudfy. Book a free demo to see how.