mobile screens showing the Cloudfy B2B AppCommerce in action

In this feature spotlight we are looking at the benefits of the Cloudfy Customer Ordering app to engage with your buyers on the go.

We regularly use apps to make personal purchases, play games, find information and to socialise. They are part of our lives.

Mobile devices have become an integral part of our workplace too. Many of us couldn’t manage without them. However, B2B companies have been slow to adopt apps as part of their ecommerce strategy.

What apps offer

For B2B businesses with registered trade customers an app can make it really easy to place repeat orders. Sales and marketing processes can all be improved using an app, giving your conversion rates a boost too.

The Cloudfy ordering app is designed for manufacturers, wholesalers and distributors. It’s already available to help B2B companies of all sizes take advantage of these business opportunities.

Constant connections

Millennial B2B buyers have high expectations, based on their online retail experiences and they are connected online around the clock. On average, they are checking their phones 150 times a day and spend around three hours on mobile apps. They increasingly expect to engage with their business partners in the same way.

This not only provides forward-thinking businesses with opportunities for increased orders, you can run promotional campaigns too. A well-placed advertisement or push notification via your app can grab attention and allow buyers to access content and respond quickly.

Customer preference

Mobile apps are the preferred option for mobile browsing. They are specifically designed to make it easier for users to do what they want to, using a mobile device rather than a mobile web browser or a desktop computer. Apps also load quickly because there’s no need to open a browser or type in a web address and wait for the page to load.

An easy, cost-effective solution

Building mobile apps is now easier and more affordable than ever. You can deliver your top product details in a format that’s easy to access on mobile devices and deliver promotions and offers directly to your customers. As soon as a buyer signs up for your app, you have immediately created a valuable marketing resource.

Get in touch to find out how you can harness the power of the Cloudfy ordering app for your business.

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