Engagement with your B2B buyers will be improved when you offer them an excellent site search experience. Predictive search can deliver modified search options to help them find what they need more quickly.
Your buyers can search for product titles, stock keeping units (SKUs), descriptions, or article numbers using Cloudfy’s predictive search function. You can review search results and terms in the easy-to-use content management system (CMS) and link common search terms to products.
Why predictive search is important
Your buyers are on a tight timescale, so anything you can do to make their purchasing journey easier and faster will be appreciated.
Their personal online shopping experiences have conditioned them to expect searches to deliver exactly what they want straightaway. Even though B2B ecommerce is very different, they are still likely to look somewhere else if they don’t find what they’re looking for immediately.
The B2B buyer’s ecommerce journey
Having been discovered online, the quality of your site search is the first and, possibly, the most important aspect of your B2B buyer’s experience. Many B2B products are complex; buyers don’t have time to hunt for them through a lengthy process of elimination.
Indexing your product descriptions for the best possible search returns is a top priority for fast and relevant searches. However, you can give yourself a competitive advantage by adding predictive search functionality.
As soon as your buyer starts to type in the search bar the predictive search function will start to offer possible results, including categories, brands, and recommendations.
How predictive search works
Predictive results help your buyers to find the products they want much more quickly using search terms relating to a specific product, a category, an internal code or an industry-specific part number.
Predictive search will suggest products and categories in real time, based on the key words they are searching for. Auto-complete can offer relevant phrases to reduce the amount of time needed to key-in search terms.
The buyer’s experience can be improved even further by providing product previews. In addition to offering relevant search terms and images, short descriptions, previews of pricing and go-to-checkout options can all be delivered in the predictive results.