Gartner predicts that, by 2020, business buyers will manage 85% of their relationship with their suppliers without interacting with a another human being. Businesses that want to thrive in this environment will need to take business to business (B2B) ecommerce very seriously.
We know that professional buyers behave differently to retail consumers, and most will have a well-defined buying process that a B2B platform must accommodate.
They are unlikely to make impulse purchases and they will undertake extensive online research before they make a decision, so B2B sites need to be optimised for search engines.
However, in one area B2B buyers don’t differ from retail customers. There’s growing recognition that they expect the same high standards of user experience when making their professional purchases.
That’s why online platforms that are specifically designed to meet the specific needs of B2B buyers are becoming increasingly important.
The team that built Magento, which made such a difference to the retail ecommerce world, has gone on to build an open-source B2B ecommerce platform. Launched in January 2017, it’s available as an ‘on premises’ option or in the Cloud.
Here we take a look at what’s on offer with OroCommerce Cloud Enterprise Edition and with Cloudfy.
Who is OroCommerce for?
OroCommerce Enterprise Edition is designed for medium and large businesses that sell online. A free community edition with less functionality is also available for smaller businesses and developers who want to learn about the platform.
Cloudfy is designed specifically to meet the needs of B2B companies, based on more than a decade of first-hand B2B ecommerce experience. It’s designed to be scalable and suitable for businesses of all sizes.
What does OroCommerce provide?
Just like Cloudfy, OroCommerce offers out-of-the-box B2B features. These include multiple customer profiles with customised product pricing, and slick ordering and payment options. OroCommece integrates with OroCRM, which is Oro’s original customer relationship management system, launched in 2012, while Cloudy includes CRM functionality.
Customised solutions can be created with Oro’s own open source PHP platform. Cloudfy has a flexible and powerful application programming interface (API) and flat file integration tools.
Here’s a brief summary:
|Cloudfy||Oro Commerce Cloud (Enterprise Edition)|
|Ownership||Monthly subscription||Annual licence|
|Out-of-the-box B2B functions||Yes||Yes|
|Integration with major business systems||Yes||Yes|
|Customised integrations||Flexible Application Programming Interface (API) and flat file integration tools||Open source PHP-based OroPlatform|
|Customer relationship management (CRM)||Yes||Integrates with OroCRM|
|Multiple corporate customer accounts, roles and permissions||Yes||Yes|
|Quick order form||Yes||Yes|
|Multiple, customisable price lists||Yes||Yes|
|Configurable workflow for quotes, proposals, and order submissions||Yes||Yes|
|Multiple customised catalogues for different buyers||Yes||Yes|
|Updates||Four major updates each year delivered in the Cloud||Development community|
If you’re looking for an ecommerce solution that is specifically designed to meet the needs of your B2B business request a free Cloudfy demonstration.