Every industry has its own special requirements, which change their B2B ecommerce priorities.
For construction businesses, the delays and costs of mistakes made when manually entering orders is one of the biggest concerns. Streamlining administration throughout the business can improve profitability and efficiency.
Getting it right
Buyers can have wide-ranging product needs, depending on their current projects. Having a complete view of your buyers’ purchasing history can be a challenge. Holding all their purchasing history in one place is an important starting point.
One of the biggest barriers can be legacy IT systems. These might work well in their own right but are difficult to integrate into a single seamless system. Creating a single, reliable view of your product range and buyer needs can seem like a big problem.
However, the construction industry increasingly expects to make purchases online using mobile devices and the internet of things (IoT). To be ready for this challenge, a strategic approach to business systems and online self-service need to be business priorities.
Building information modelling (BIM) solutions now allow traditional 2D designs to be replaced with information-rich 3D plans that can be integrated with project management tools. It’s then a short step to create machine to machine interfaces that can automate the ordering and timing for delivery of construction materials.
For construction businesses that want to be ready for these developments, business systems integration will become a minimum requirement. Embracing this new way of working will help to increase sales of existing products and predict demand for new types of products. Your business can become an integral part of construction projects and facilities management businesses.
Large product range
While a typical home do-it-yourself store might hold 35,000 products, an online construction product catalogue could easily comprise 700,000 or more products. With this volume of products, intelligent online search options can make your buyers’ experience faster and more efficient. In contrast, B2B sellers who don’t deliver a good online experience are losing out to their competitors.
Improving the efficiency of managing this volume and variety of products will deliver important benefits. Using modern enterprise systems like Cloudfy to provide a single, accurate view of product descriptions, stock levels and pricing will soon become a minimum requirement for success. As online selling becomes more popular around the world, ensuring products are only sold in countries where they meet local regulatory requirements will also become a necessity.
Your construction business can grow, simply by offering round-the-clock ordering and easy search options to boost your online conversions. With easy repeat order options you will also improve you buyers’ experience.
Automation can eliminate the risks and costs of manual order entry. Direct integration with your other business systems will improve your overall efficiency and profitability.
Investing in modern business systems and a solution like Cloudfy, that has been specifically designed for B2B ecommerce, you can future-proof your business and improve performance.
Cloudfy includes integration with all the major business systems and has flat file and application programming interface (API) options. Your new, effective ecommerce solution can be up and running in weeks rather than months or years.
Because it is a Cloud-based service, regular updates are all delivered automatically. It’s also cost-effective because it’s available for a monthly subscription, so there’s no need for a large capital outlay to start, or ongoing maintenance costs.