After reviewing a range of ecommerce platforms including Magento, Hybris and Sana, Bonningtons selected Cloudfy as their B2B ecommerce platform and sales rep ordering app. The primary selection criteria included the following must have requirements:
- Seamless integration with Microsoft Dynamics NAV 2016
- Full API based integration to facilitate speed and synchronisation of key data. Flat file no longer an option due to volume of data
- Easy to use and flexible site layout and design
- True B2B functionality to help their customers buy more online
- Mobile responsive layout
Cloudfy delivered all the functionality required by Bonningtons and moved their B2B Ecommerce business to the next level.
530% Growth in Sales
220% Growth in Conversion
100% Positive customer feedback
In addition, Cloudfy assisted the Bonningtons team in their migration from Dynamics NAV 2013 to 2016 enabling new functionality and mapping additional product data to improve their customers’ buying experience.
“It works brilliantly! An ecommerce solution without the fuss, time and complexity. We can focus on growing our business and let Cloudfy take care of the technology.”
Ian Fisher, Chief Executive Officer
Customers are able to make full use of the self service features including being able to access their entire Invoice Credit and Order history synchronised from Microsoft Dynamics. Features such as my regular best buys, saved order lists, product data download all enable the customer to access 24/7 self service functionality which would normally require a phone call to customer service.
Cloudfy Sales Agent ipad and iphone app allows the Bonningtons sales team to view customer accounts, products, pricing and orders whilst on the road. Synchronised and available in both online and offline mode, Cloudfy Sales Agent has been invaluable.
Interested in a free demo to learn more about Cloudfy’s capabilities and how it can help your B2B ecommerce business? Contact our team today.