B2B Ecommerce Challenges in 2024

By 2025 Gartner expects eight out of 10 business to business (B2B) sales interactions will take place using digital channels. It’s a trend you can’t afford to miss.

Many B2B operations understandably focus on production and delivery, relying on sales teams to keep orders flowing. However, B2B buying journeys are increasingly complex and time-consuming.

In this whitepaper you’ll learn more about the importance of:

• understanding your customers
• adding value to customer journeys
• meeting customer expectations
• delivering frictionless online journeys
• providing high quality personalization.