Whether you’re starting your business to business (B2B) ecommerce journey or you’re planning to move onto another level of ecommerce in 2018, it’s important to choose the right solution for your needs.
Here’s our overview and b2b ecommerce platform comparison of how four other leading solutions compare with Cloudfy for the range of requirements you’ll be looking for this year.
When your business grows, your ecommerce platform will need to grow too. You will also want to be confident that you can accommodate peak online demand without having to maintain excess capacity. Cloud-based on-demand platforms make a lot of sense and there are other options for you to consider too.
|Cloudfy||Cloudfy’s Software as a Service (SaaS) in the Cloud means that you have an easy to manage solution that can grow and scale when you need to.|
|WooCommerce||As the ecommerce option for WordPress. If you don’t already have a hosting provider there are plenty to choose from, and many have specialist WordPress support.|
|Shopify||Shopify has a large Content Delivery Network (CDN) of servers across the world so your online store quickly will load quickly.|
|Magento||Magento Digital Commerce Cloud B2B was launched in 2017 to support complex B2B ecommerce requirements out-of-the-box.|
|IBM WebSphere||WebSphere application servers are available on IBM Cloud and can be clustered to provide scalability and workload balancing to support availability.|
One of the most important features of your B2B ecommerce site will be the quality of your user’s journey. High quality templates will ensure your site looks great. Easy-to-use dashboards will make maintaining and updating your quality content straightforward.
|Cloudfy||Cloudfy has been designed optimised for B2B ecommerce and offers a range of flexible templates that can easily accommodate your brand. There are straightforward upload options for product information and connection with back office systems20|
|WooCommerce||WordPress offers Storefront to integrate with WooCommerce. It’s built and maintained by WooCommerce core developers, so the risk of conflicts are minimised. Product information can be uploaded from CSV files.|
|Shopify||Shopify offers free and paid-for templates in its Theme Store that can be updated to your brand’s specifications.|
|Magento||B2B ecommerce themes are available in the Magento Marketplace and there are also plenty of third party providers.|
|IBM WebSphere||Content Template for WebSphere is designed to use with your own components and workflows.|
Business buyers are increasingly using their mobile devices for business-related searching, so your site needs to be responsive. Speed is a big issue, so you need to be ready to deliver super-fast response times for mobile users. With Google already rolling out its mobile-first index, even your desktop site rankings could be affected by the quality of your mobile content.
|Cloudfy||Cloudfy’s responsive design delivers a secure, fast, high-quality experience for mobile and desktop users alike.|
|WooCommerce||WooCommerce recommends its Storefront ecommerce theme to make sure your site will adapt and display properly on mobile devices.|
|Shopify||Shopify includes a built-in mobile commerce shopping cart for customers to browse and buy using their mobile devices.|
|Magento||Magento says its B2B site is mobile-optimised to deliver seamless user experiences.|
|IBM WebSphere||IBM’s Responsive Web Design provides changes in screen size, from small to large, for mobile devices and desktop channels.|
No matter how large or complex your product catalogue, your customers will expect to find what they are looking for quickly and easily. Ideally you can offer a personalised view to really improve your customers’ experience.
|Cloudfy||With Cloudfy you can create customer-specific catalogues, menus and categories along with product templates and easy information downloads.|
|WooCommerce||WooCommerce has a range of merchandising options to create your catalogue and display your products.|
|Shopify||Adding product information is fairly straightforward and Shopify offers a number of third party catalogue options in its App Store.|
|Magento||Magento supports customisable catalogues and personalised price lists for companies or groups of customers.|
|IBM WebSphere||There is a catalogue of WebSphere content templates and targeted content can be created using audience segments. There are also ‘portlets’ that can be used to customise content.|
Self-service is a one of the top priorities for the modern B2B buyer. According to a Forrester survey, 72% of B2B buyers value self-service access to accounts and orders.
|Cloudfy||As well as customer self-service Cloudfy includes customer account management, authorisation and workflow. You can also manage customer returns, contracts and quote to cash.|
|WooCommerce||Customer accounts and checkouts can be supported, along with one-click refunds, reporting and notifications. Built-in payment processing is included from payment providers like PayPal and other payment options can also be supported.|
|Shopify||You have the option to make your store public or restrict purchases to only those with accounts. Customers can write comments and specify options.|
|Magento||Sales to corporate accounts with multiple levels of buyers and varying roles and permissions can be supported. Flexible payment options, including payment on credit and be offered along with quote requests and quick ordering.|
|IBM WebSphere||The WebSphere Commerce Aurora storefront includes a Customer Service option to support registered customers and enable customer service representatives to handle common customer issues and take orders.|
Integrating your ecommerce platform with your business systems will improve efficiency and customer service. You can learn about your customer’s preferences and keep track of stocks and orders.
|Cloudfy||Cloudfy offers out-of-the-box integration with major business, finance and accounting systems and also has a powerful application programing interface (API) if you need a customised solution.|
|WooCommerce||The WooCommerce Extension Store offers a range of plug-ins for integration with popular accounting, customer service and shipping systems.|
|Shopify||Shopify’s RESTful API supports integration with major business systems.|
|Magento||Magento offers a wide range of APIs and off-the-shelf extensions for easy integration and real-time communication with enterprise systems.|
|IBM WebSphere||Integration is supported for enterprise systems such as Oracle or IBM DB2 databases. Java application ‘servlets’ are used to extend applications hosted on the server.|
Data protection has never been more important and you will want to be confident that you are meeting the necessary standards. The Payment Card Industry (PCI) has compliance standards for an organisation’s information security. It makes sure businesses securely handle the information about customers and their payments.
|Cloudfy||Because Cloudfy has been specifically designed for B2B ecommerce features like PCI compliance, security and fraud screening come as standard.|
|WooCommerce||WooCommerce comes with PayPal for credit card and PayPal account payments, BACS, and cash on delivery payment options. Extensions are available for other payment gateways.|
|Shopify||Shopify’s shopping cart solution supports credit card and PayPal payments and integrates with other payment gateways.|
|Magento||Magento’s checkout process is designed to optimise payments and reduce risks, allowing integration with payment gateways.|
|IBM WebSphere||WebSphere Commerce Payments supports multiple online payment options for B2B ecommerce and behaves like a cash register for your site.|
Cloudfy offers an out-of-the-box Cloud-based B2B ecommerce solution that is specifically designed for the needs of manufacturers, distributors and wholesalers. It’s easy to implement and cost-effective to run for almost any type of business.
WooCommerce can be a good ecommerce solution for businesses that already have a WordPress site and some expertise. You will need to be happy with some ‘hands-on’ involvement or work with someone who has WordPress know-how.
Shopify is a good basic solution for B2B businesses that are expecting to handle high volumes. There are some trade-offs with flexibility and customisation that you will want to check out before making a final choice.
Businesses that have well-established enterprise, accounting and finance systems and who have big plans for the future can benefit from the deep functionality of Magento.
WebSphere’s services are comprehensive and will suit larger businesses with high transaction volumes and a long-standing commitment to enterprise databases and operating systems. For smaller businesses the migration timescales, costs and complexity might not be suitable.
Book a free demonstration to see how Cloudfy can meet your business needs. Get in touch today.