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Luxury Beverage Brand Streamlines Merchandise Distribution with Cloudfy 

Cloydfy drives Moët Hennessy’s digital growth through cutting-edge marketing solutions.

Since iconic luxury brands Moët Hennessy and Louis Vuitton merged almost four decades ago the group has gone from strength to strength. Now home to many famous ‘Maisons’, MNLV is a world leader.

Moët Hennessy (MH) is one of the world’s most renowned wines and spirits houses. It provides exceptional champagnes, spirits and wines in a unique collection of heritage brands. The MH team supports luxury venues, events and retailers across Europe with a wide range of merchandise. Replacing time-consuming and inefficient manual distribution processes was a priority to simplify and scale the process.

Products

Solution:  B2B distribution portal

Integration: SAP ERP

Features: Bulk order process automation

Digital transformation strategy by Cloydfy for Moet Hennessy

The Challenge

With hundreds of products and thousands of European clients, merchandise distribution was absorbing a lot of valuable internal resources. Compiling product lists to send to multiple locations, often with specific delivery requirements, is a complex process.

This type of bulk merchandise ordering and distribution to multiple business branches often falls outside normal stock control processes. More widely, many corporate Head Offices also need to distribute multiple stock quantities and types to sales representatives and dealers. However, like many enterprise (ERP) systems, MH’s SAP solution didn’t offer an effective pre-built workflow.

Moët Hennessy Case Study | Cloydfy's Digital Excellence in Luxury Branding

Our Approach

MH has a group of internal ‘buyers’, known as ‘Type Masters’ who look after various client groups. With their new Cloudfy system they can easily create their orders before going to the checkout page. They can then specify delivery dates, locations and payment options, if needed, for multiple clients. It’s easy to add new delivery addresses and requirements for events, for example.

Depending on requirements, buyers can create customer groups by region or customer type. Multiple administration roles provide extra controls and buyers can create personalised pages for their requirements. When all the details are correct, buyers can proceed to ‘process orders’. Product selection and despatch from a centralized warehouse is seamless, unless a problem arises. Depending on the issue, buyers can override, ignore or refer them for additional approval.

By linking client transaction histories, each buyer can review all their orders, including maps and product details.

SAP ERP Integration

SAP is one of the world’s leading ERP solution providers. Integration with other business systems provides seamless workflows and enhanced process visibility. It offers all the tools needed to synchronize product, inventory, and pricing data in real-time. By streamlining order fulfillment you can reduce errors and improve efficiency. 

 With thousands of add-ons and extensions an SAP ERP solution can meet a wide range of business needs and simplify customization. With advanced analytics flexible connectivity to a wide range of business functions you can minimize complexity and improve processes. 

Results

To provide an efficient and effective process the Cloudfy team reviewed and rewrote typical B2B ecommerce approaches. In just six months MH launched a streamlined bulk order processing solution with automation to run, check and confirm details. 

Internal MH buyers can now create personalized tools to simplify bulk order processing and fulfilment across Europe. As an in-house-only solution a generic approach meets their needs. However, they can use Cloudfy to create a branded solution if needed in the future. 

 The MH team has an effective, powerful and scalable tool that reduces administration and improves order accuracy. 

Find out how you can simplify and streamline bulk order allocations with Cloudfy. Schedule your complimentary demonstration today.