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Best-In-Breed Multi-Level Approval Processes for Your B2B Ecommerce Store

Easily setup authorization processes following your clients' purchase order submission parameters

signature for approval

Cloudfy’s best-in-breed b2b ecommerce software comes out-of-the-box with a robust set of multi-level approval features to accommodate your wholesale clients who demand an authorization process for their purchase orders. Often referred to as multi-level authorizations (MLA). Inside the Cloudfy dashboard, you (as an administrator) and your clients have the ability to set up log-ins for buyers, managers and any other overseers who your clients need to be involved in the purchasing process. Relevant orders will only be confirmed when the appropriate personnel, in your buyer’s organization, have officially signed off.


When MLA is activated, all stakeholders in your clients’ workflows will be able to see orders and payments awaiting approval. Orders of different values can be directed to different people.

User only see approval checkboxes for payments they have permission to authorize. They can review the order details before signing off and any questions can be sent back to the buyer before the order is finalized.

Once approved, a confirmation message is sent to the original submitter.

What’s more, you can set rules based on different criteria. For example, approvals may only be required for orders over $X.

purchase approval notification
sample authorization email


Easy Monitoring

All the steps in a multi-level authorization process can be easily seen, along with the limits that each person can approve.

Easy Overrides

If your buyer is in a hurry, or someone in the workflow isn’t available, it’s also easy to redirect the approval to someone else.

Easy Reporting

The whole process can be reviewed in easy-to-use reports. Monthly, quarterly or annual limits can be set so there’s no risk of overspending.

If you’re in need of a B2B ecommerce software with a comprehensive set of approval configurations to meet your clients’ needs, contact us now to request your free Cloudfy demo.


Done-for-you ERP Integration

Cloudfy comes pre-built with integrations to many major ERP systems, so launching your connected ecommerce webstore is just a routine configuration task (done by Cloudfy), not a big scoping and development project you’d otherwise have to hire a 3rd party for. This turn-key dynamic keeps your costs low and expedites your time-to-launch. All Integrations >



Comparable to a Swiss Army Knife, your Cloudfy-powered webstore provides you the premier slate of b2b ecommerce features you can switch on as your business grows – all bundled together in an easy, fast, scalable one-stop-shop solution. Though advanced features like EDI ordering, invoice portals and mobile apps may go beyond your initial requirements, as a fast growing company it’s best to prepare so you can avoid a costly replatforming project in the not-too-distant future. What’s more, Cloudfy’s ability to integrate with virtually any ERP, CRM, e-procurement platform, 3PL or 3rd party software is second-to-none, allowing you to easily pivot when you inevitably upgrade your back-office software.

blue swiss army knife



Heineken needed to quickly deploy a B2B ecommerce solution to allow their wholesale customers to order online 24/7. From their P.V. Union Brewery in Slovenia, the new client ordering portal would serve nearby bars, restaurants, and distributors with their daily, weekly and monthly orders… Full Case Study

"Great work by the Cloudfy team launching our B2B portal in record time."

Tilen K., Ecommerce Manager, Heineken