If your manufacturing or distribution business has only sold your goods B2B until now, opening up your product offering to retail consumers can be a very lucrative revenue stream to add to your existing trade-only channels. A direct-to-consumer (D2C) approach has the dual-benefit of a) helping you grow your revenues b) helping you diversify your income sources so you can better weather an economic downturn and limit the risk to future success of your business.
That being said, launching a whole new D2C sales channel can be a challenging and costly proposition if you pursue it in a way that complicates your IT stack and drains your admin resources. Juggling multiple websites, establishing additional ERP connectors and paying for more software user licenses are all factors that can significantly eat into your bottom line and nullify the added revenue you may get from your shift to D2C. There must be a better way!
And there is with Cloudfy – a feature-rich D2C ecommerce solution that sits alongside an industry leading B2B ecomm software. That’s right – you can run both approaches from the same SaaS platform – empowering you to simplify, save and scale your operation.