web analytics
skip to main content

Our predictions for B2B ecommerce in 2020

Our Predictions For B2B Ecommerce In 2020

Things are moving quickly in business to business (B2B) ecommerce around the world. For companies that haven’t yet embraced ecommerce, 2020 will be the year to take the first steps or risk being left a very long way behind.

Many B2B companies are already on their second or third generation ecommerce platform. These organizations have learnt a lot over the last decade and have integrated ecommerce into their business and their future strategy.

Businesses just starting their ecommerce journey can learn what these early adopters have already discovered and joined them in looking for their next big competitive advantage.

Digital differentiation

Modern B2B ecommerce involves much more than making your product catalog available online. Buyers expect an online experience that is tailored to their needs and their buying history. In 2020 businesses that have the agility to continually improve, delivering a smoother and more intuitive purchasing journey, will have an advantage. 

Clever businesses are harnessing data from online interactions and all the other touch points with their customers to anticipate what will deliver even better experiences. Data capture and analysis, effective customer relationship management and conversion rate measurement will be strategic priorities for businesses looking for a competitive edge.

Improved customer service

Everyone knows that B2B purchasing is very different from online shopping for consumers. However, we also know that the expectations of B2B buyers are increasingly conditioned by their online retail experiences. The challenge in 2020 will be to discover which parts of the business to consumer experience will translate into a B2B environment to improve customer service. 

Certainly, delivering high quality content in multiple formats will be a requirement with zoom, 3D and rotation of product images, comprehensive product information, video content and deep-dive technical information. 

User registration opens the door to personalized catalogues, highly relevant search results, easy reordering and fast checkouts. With effective business system integration, you can also deliver seamless experiences across online and offline channels based on a single source of accurate, real-time information.

Measurement

As the effectiveness of ecommerce becomes increasingly business-critical, the need to measure, develop and improve becomes crucial too. Businesses need to know that their investment is delivering the right return so setting objectives and key performance indicators along with effective analysis will come to the forefront in the coming year.

Mature B2B ecommerce companies are learning how to make this into a continual process that will improve their own results and deliver more value to their customers.

Efficiency

The internet of things (IoT) is creating exceptional opportunities for improved efficiency, not only in sales order processing, stock control and distribution, but throughout the supply chain.

Increased automation will help to minimize errors and reduce delays in fulfillment, increasing customer satisfaction. More importantly, behind-the-scenes collaboration and the capacity of Industry 4.0 for create autonomous systems will streamline processes and improve performance.

While people will still be at the core of successful B2B ecommerce, individuals at every level in the business will need to understand and use the latest technologies to remain competitive. 2020 is the year to embrace everything that is new and exciting about B2B ecommerce.

If you would like to know more about any of these ideas our experts will be happy to help you create your B2B ecommerce route map to success in 2020

Simplify

Your Cloudfy setup comes complete with a rich slate of automation tools and customer self-service features designed to minimize the reliance on your staff for routine tasks. Less admin burden, simpler IT stack, and smoother customer experiences - all out-of-the-box in a fast, turn-key setup.

Core Benefits - Simplify

Save $$$

Boost your bottom line by lowering your IT costs and reducing your admin expenses. Cloudfy's automation tools can slash your processing costs and eliminate multiple software licenses. Plus, you benefit from the IT savings of a done-for-you SaaS solution over pricey in-house development.

Core Benefits - Save

Scale

Your Cloudfy solution includes the premier slate of b2b ecommerce features for multi-national distribution that can be switched on as your business scales and your needs adapt: EDI ordering, Punchout, Multi-Store Configurations, Multi-Warehousing, Multi-Currency, Multi-Lingual and so much more.

Core Benefits - Scale
Core Benefits - Simplify Core Benefits - Save Core Benefits - Scale
  • SIMPLIFY

    Your Cloudfy setup comes complete with a rich slate of automation tools and customer self-service features designed to minimize the reliance on your staff for routine tasks. Less admin burden, simpler IT stack, and smoother customer experiences - all out-of-the-box in a fast, turn-key setup.
  • SAVE $$$

    Boost your bottom line by lowering your IT costs and reducing your admin expenses. Cloudfy's automation tools can slash your processing costs and eliminate multiple software licenses. Plus, you benefit from the IT savings of a done-for-you SaaS solution over pricey in-house development.
  • SCALE

    Your Cloudfy solution includes the premier slate of b2b ecommerce features for multi-national distribution that can be switched on as your business scales and your needs adapt: EDI ordering, Punchout, Multi-Store Configurations, Multi-Warehousing, Multi-Currency, Multi-Lingual and so much more.

    ERP Integration

    Cloudfy comes out-of-the-box with pre-built ERP integrations so launching your connected ecommerce webstore is just a simple, routine configuration task. This turn-key dynamic expedites your time-to-launch and keeps your setup and maintenance costs way down.

    EVERYONE BENEFITS FROM

    CUSTOMER SELF SERVICE

    Streamline your operation, improve customer satisfaction and accelerate your quote-to-cash cycle by giving your clients their own easy-access portal to tackle any-and-all routine requests including:
    Customer Self Service

    Complex Requirements? Bring it on!

    ENTERPRISE
    SOLUTIONS

    Featured Case Studies

    Complex Requirements? Bring it on!

    ENTERPRISE
    SOLUTIONS

    Featured Case Studies

    GET YOUR FREE GUIDE

    Picking the Right B2B Ecommerce Software

    10 Commonly Overlooked But Absolutely Critical Vetting Questions