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The Evolving World of B2B Ecommerce…

b2b warehouse workers
Is the pace of your company’s online evolution matching the growing demands of your trade customers? B2B companies, including wholesalers, manufacturers, importers and distributors are now onto their second or even third generation website.  They are continuing to invest in upgrading and re-platforming their commerce infrastructure to cater to the growing demands of their trade customers and to continue attracting new businesses. B2B companies have reached a realization that the online channel is increasingly lucrative. Here at Cloudfy, we see evidence of a wide range of wholesalers and manufacturers from all kinds of industry verticals who have invested in their B2B ecommerce store and are reaping the benefits. Providing another convenient channel for their busy trade customers to buy from is enabling B2Bs to;
  • Showcase their business, brand and catalogue of products in an attractive online store
  • Provide a trade portal enabling their bigger customers to do top up orders
  • Service tail end accounts who may not see a rep
  • Create incremental new sales from lapsed customers
  • Open the door to brand new customers, who have found them online.
We’re also seeing B2B websites being used successfully to bridge the gap between those customers who are happy to order online without talking to a sales rep and those who need consultation for more complex and involved purchases. With comprehensive trade portals that allow customers to book a sales rep visit or request a telesales call, book a showroom, view invoicing history and credit limits and much more, the trade website can provide a very useful facilitation between the customer and the business. In many instances, manufacturers are using their online channel to support indirect sales to their customers. Functionality like find your local store and more advanced features which enables shoppers to select their preferred product and then enter their post code to find a direct match are very popular. B2B’s love this functionality for two reasons; firstly, it allows them to provide a concrete action for consumers who may visit their website and; secondly, supports their valued trade customers, by pushing footfall into their shops.  Win-win as they say. STV Pest Control, go the extra mile to build their brand online and help consumers find the most suitable product for their pest problem.  The innovative four step process guides visitors through a simple process that results in the location of the nearest retail outlet where the chosen product can be purchased. while personalization is increasingly important in the B2C landscape, so to for B2Bs. B2B companies pushing ahead and embracing the ecommerce opportunity, are using advanced email marketing for replenishment order reminders and targeted promotional activity that is using data to drive highly relevant communications to interested audiences. Speaking of data, this is also of growing interest to B2B companies, from advanced reporting and deeper analytics that enable them to make data drive decisions over what promotions to target where and when and how to keep enhancing the online experience. If you’re interested in learning more about B2B ecommerce solutions, contact us now to request a free Cloudfy demo.

Simplify

Your Cloudfy setup comes complete with a rich slate of automation tools and customer self-service features designed to minimize the reliance on your staff for routine tasks. Less admin burden, simpler IT stack, and smoother customer experiences - all out-of-the-box in a fast, turn-key setup.

Core Benefits - Simplify

Save $$$

Boost your bottom line by lowering your IT costs and reducing your admin expenses. Cloudfy's automation tools can slash your processing costs and eliminate multiple software licenses. Plus, you benefit from the IT savings of a done-for-you SaaS solution over pricey in-house development.

Core Benefits - Save

Scale

Your Cloudfy solution includes the premier slate of b2b ecommerce features for multi-national distribution that can be switched on as your business scales and your needs adapt: EDI ordering, Punchout, Multi-Store Configurations, Multi-Warehousing, Multi-Currency, Multi-Lingual and so much more.

Core Benefits - Scale
Core Benefits - Simplify Core Benefits - Save Core Benefits - Scale
  • SIMPLIFY

    Your Cloudfy setup comes complete with a rich slate of automation tools and customer self-service features designed to minimize the reliance on your staff for routine tasks. Less admin burden, simpler IT stack, and smoother customer experiences - all out-of-the-box in a fast, turn-key setup.
  • SAVE $$$

    Boost your bottom line by lowering your IT costs and reducing your admin expenses. Cloudfy's automation tools can slash your processing costs and eliminate multiple software licenses. Plus, you benefit from the IT savings of a done-for-you SaaS solution over pricey in-house development.
  • SCALE

    Your Cloudfy solution includes the premier slate of b2b ecommerce features for multi-national distribution that can be switched on as your business scales and your needs adapt: EDI ordering, Punchout, Multi-Store Configurations, Multi-Warehousing, Multi-Currency, Multi-Lingual and so much more.

    ERP Integration

    Cloudfy comes out-of-the-box with pre-built ERP integrations so launching your connected ecommerce webstore is just a simple, routine configuration task. This turn-key dynamic expedites your time-to-launch and keeps your setup and maintenance costs way down.

    EVERYONE BENEFITS FROM

    CUSTOMER SELF SERVICE

    Streamline your operation, improve customer satisfaction and accelerate your quote-to-cash cycle by giving your clients their own easy-access portal to tackle any-and-all routine requests including:
    Customer Self Service

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    Complex Requirements? Bring it on!

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