Commotion is a UK-based leader in educational toys and resources, supplying schools, nurseries, and distributors across the UK and Europe. With a product line focused on learning through play and development, they’ve built a strong reputation for quality, creativity, and service. Commotion also operates a B2C offering through their TickiT brand (tickit.co.uk and tickit.eu).
As B2B customer expectations evolved and the company prepared for a wider digital transformation, Commotion sought a modern ecommerce platform that could scale with their business, integrate seamlessly with their Microsoft Dynamics 365 Business Central ERP, and future-proof their operations. After evaluating alternatives including Shopify, Cloudfy was selected for its powerful B2B functionality and integration capabilities.
Products
Solution: B2B ecommerce platform (currently launched as a catalogue site)
Integration: Microsoft Dynamics 365 Business Central
Features: User account management, order templates, voucher tools, role-based access
The Challenge
Commotion’s legacy B2B site lacked the structure and features needed to meet growing customer demands. The company faced challenges including:
- No transactional functionality for B2B customers
- Outdated platform with limited CMS control
- No ERP integration with Microsoft Dynamics 365
- Difficulty managing digital assets and supporting documentation
- Poor mobile responsiveness
The business needed a scalable, future-ready platform that could support advanced B2B features, improve the user experience, and lay the foundation for digital self-service.
Our Approach
Cloudfy worked closely with Commotion and their third-party design agency to deliver a user-friendly, branded catalogue site. While currently operating without live checkout, the site is fully built for transactional capability and prepared for a future rollout.
Key features included:
- Account module implementation: Including user management, order templates, vouchers, and order history.
- ERP integration groundwork: Cloudfy integrated with Microsoft Dynamics 365 Business Central to ensure readiness for live order processing.
- Product content management: Cloudfy’s admin dashboard enabled Commotion’s team to easily manage product assets, documents, and category structures.
- Custom design support: A collaborative approach ensured the visual style met the company’s brand objectives while maintaining full B2B functionality.
Operational Efficiency
The replatforming has already improved internal workflows by enabling Commotion’s teams to:
- Manage assets and content independently
- Structure catalogues more intuitively for B2B customers
- Prepare their systems for ERP-driven automation and order processing
With a scalable Cloudfy environment now in place, Commotion is positioned to begin offering full online ordering to schools, distributors, and trade buyers.
Customer Experience
The new site is mobile-optimised and supports:
- Personalised account views
- Quick access to product ranges
- Easy navigation across complex categories.
Future enhancements will enable:
- Live pricing and stock visibility
- Customer-specific offers and self-service ordering
Next Steps
Commotion went live with its new Cloudfy-powered site in February 2025. The platform is currently running in catalogue mode, with full transactional functionality to be activated following final integration testing with Business Central.
The business is now exploring:
- Customer self-service for B2B buyers
- Loyalty features and marketing automation
- Deeper analytics and segmentation
Cloudfy continues to support Commotion with scalable ecommerce solutions designed for the evolving needs of the educational supply sector.
Customer Feedback
“Replatforming to Cloudfy was a pivotal step in transforming our digital B2B strategy. Our previous site was outdated and couldn’t support the evolving needs of our trade customers or integrate with our ERP systems. With Cloudfy, we now have a scalable platform tailored to our industry, complete with user account controls, asset management, and the ability to align closely with our Microsoft Dynamics 365 setup. The flexibility of the platform has given our internal teams more autonomy, while setting the foundation for future growth, including a full transactional rollout. It’s a huge leap forward for Commotion and our customers across the UK and Europe.”
