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6 Reasons to Move Your B2B Customers Online

6 Reasons To Move Your B2B Customers Online

More and more manufacturers, suppliers and wholesalers are starting to realize the benefits of doing business online.

More than half of B2B companies saw increases in the volume and profitability of their average online orders in 2017, compared to 2016.

However, many traditional B2B customers expect to phone, email or even fax their orders.

Here are just some of the compelling reasons for B2B businesses to encourage their customers to go online.

  1. Return on investment

Even if you already have a carefully developed, fast, effective and easy to use B2B ecommerce site, existing customers who don’t use it to place their orders will affect your return on investment. Persuading them to become online buyers will increase your ecommerce sales and improve your business efficiency.

  1. Customer engagement

One of the first steps you can take is to get your sales, marketing and customer services teams to help your customers to make the move.

They can set up their account and show them how easy it is to place their usual orders. They can then demonstrate other additional online information and services and highlight the round-the-clock availability of online ordering on multiple devices.

Presented as an added value service, this is an opportunity to check-in with your established customers and a chance to introduce new products.

  1. Personalization

Many B2B buyers value the relationship they have built with your sales and customer services teams. It’s important that they don’t see online buying as a barrier to that personal service, when they need it.

By making sure that their buying history, pricing and preferences are included in their account, they will continue to feel that you value their custom.

When your ecommerce system is integrated with your business systems, your team can share a view of their online purchasing with them at any time and help them out when needed.

  1. Sustainability

To make sure your customers see the online buying process as a benefit, you can add special offers, promotions and valuable content online. This will encourage them to make this their channel of choice and to continue using it in the future.

Once they are confident with online self-service you can focus your resources on introducing new products and services that will allow your business to grow.

  1. Competitiveness

B2B ecommerce is growing fast and Frost and Sullivan predict that more than a quarter of all B2B purchases will be online by 2020. Currently about one in five B2B businesses sell online.

Taking the lead with ecommerce means you have a competitive advantage to offer to your customers.

Equally importantly, you will need to keep up with your competitors who already do business online, or who are planning to start.

  1. Efficiency

Online orders can be seamlessly passed to sales, finance, stock control and distribution systems. This will make the whole process faster and more efficient. It will also significantly reduce the risk of human errors. All together this will improve your customer’s experience.

You can also offer online order configuration systems so that your customers can input the bulk of their requirements before requesting a quote. This will save time and allow your team to focus on providing the best solution for their needs.

Find out how to make moving to online selling fast and effective with Cloudfy. Get in touch.

Simplify

Your Cloudfy setup comes complete with a rich slate of automation tools and customer self-service features designed to minimize the reliance on your staff for routine tasks. Less admin burden, simpler IT stack, and smoother customer experiences - all out-of-the-box in a fast, turn-key setup.

Core Benefits - Simplify

Save $$$

Boost your bottom line by lowering your IT costs and reducing your admin expenses. Cloudfy's automation tools can slash your processing costs and eliminate multiple software licenses. Plus, you benefit from the IT savings of a done-for-you SaaS solution over pricey in-house development.

Core Benefits - Save

Scale

Your Cloudfy solution includes the premier slate of b2b ecommerce features for multi-national distribution that can be switched on as your business scales and your needs adapt: EDI ordering, Punchout, Multi-Store Configurations, Multi-Warehousing, Multi-Currency, Multi-Lingual and so much more.

Core Benefits - Scale
Core Benefits - Simplify Core Benefits - Save Core Benefits - Scale
  • SIMPLIFY

    Your Cloudfy setup comes complete with a rich slate of automation tools and customer self-service features designed to minimize the reliance on your staff for routine tasks. Less admin burden, simpler IT stack, and smoother customer experiences - all out-of-the-box in a fast, turn-key setup.
  • SAVE $$$

    Boost your bottom line by lowering your IT costs and reducing your admin expenses. Cloudfy's automation tools can slash your processing costs and eliminate multiple software licenses. Plus, you benefit from the IT savings of a done-for-you SaaS solution over pricey in-house development.
  • SCALE

    Your Cloudfy solution includes the premier slate of b2b ecommerce features for multi-national distribution that can be switched on as your business scales and your needs adapt: EDI ordering, Punchout, Multi-Store Configurations, Multi-Warehousing, Multi-Currency, Multi-Lingual and so much more.

    ERP Integration

    Cloudfy comes out-of-the-box with pre-built ERP integrations so launching your connected ecommerce webstore is just a simple, routine configuration task. This turn-key dynamic expedites your time-to-launch and keeps your setup and maintenance costs way down.

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    Streamline your operation, improve customer satisfaction and accelerate your quote-to-cash cycle by giving your clients their own easy-access portal to tackle any-and-all routine requests including:
    Customer Self Service

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