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B2B Digital Transformation – Seven Steps To Success

B2B Digital Transformation – Seven Steps To Success

Seven is a special number. The Greeks chose seven Wonders of the World because they believed the number represented perfection. From colors of the rainbow to days of the week, this number has always had a special place in our lives.

So, here are seven steps that we recommend to help you perfect your B2B digital transformation strategy and get ahead of the crowd.

Step One: Customer focus

Your success will depend on how well you engage with your customers. The first and most important step on your digital journey is to understand your current customers and your potential new customers. From product information and pricing to user experience and purchasing processes, their needs will vary.

Take a look at how your customers will distinguish you from your competitors and carefully consider your approach to digital engagement if it isn’t currently a feature in your market.

Step Two: personalization

Online retailing has shaped the expectations of B2B buyers. They want their professional buying experiences to be just as simple and personal. Easy registration, previous order histories and related product recommendations are quickly becoming minimum requirements. To meet these expectations integration of your ecommerce platform with your business systems and processes needs to be high on your list of priorities.

Step Three: All-device excellence

70% of B2B buyers say they increasingly use their mobile devices for work. So their experiences on their desktop computers and mobiles need to be consistent, fast and effective. Your strategy must make sure your site is responsive and cover everything from accelerated mobile pages (AMPs) for super fast page loading times to secure payment.

Step Four: Tailored technology

There isn’t one technology solution that will suit every business, but great options are available that can be tailored to your needs. Choosing the latest technology could be the obvious answer if you’re just starting out, but make sure your choice can grow with your business. “Out of the box’ and customization can both deliver benefits, so be clear what you want to achieve. If you already have business technology solutions be sure they can be integrated in your digital plans and that they won’t hold you back in the future.

Step Five: Speed

It can take months or even years to deliver a fully functioning and tested platform. To keep the initiative you need to move fast.

The good news is that powerful application programing interfaces (APIs) and Cloud-based solutions are ideal tools for innovation, iterative development and testing. You can focus on getting the basics right and deliver your site in weeks rather than months. Then you can develop and test in real time, building on what works and learning from what doesn’t.

Step Six: Partnership working

By working with trusted partners who are technically strong and strategically savvy your digital journey will be faster and easier. You will need to have confidence that they understand your plans and share your optimism. To make sure they are right for you, talk with their existing customers to find out what they have to say.

Step Seven: Project management

Good project management means you will know what you need to do and when. You will have the right people in place with the experience and expertise you need. Most importantly, you will know what decisions you need to make and the implications of your choices. To make sure your digital transformation is successful your business goals must be clear and specific.

Start your digital transformation journey – one step at a time – with the help of our experts. Contact us now to discuss.

Simplify

Your Cloudfy setup comes complete with a rich slate of automation tools and customer self-service features designed to minimize the reliance on your staff for routine tasks. Less admin burden, simpler IT stack, and smoother customer experiences - all out-of-the-box in a fast, turn-key setup.

Core Benefits - Simplify

Save $$$

Boost your bottom line by lowering your IT costs and reducing your admin expenses. Cloudfy's automation tools can slash your processing costs and eliminate multiple software licenses. Plus, you benefit from the IT savings of a done-for-you SaaS solution over pricey in-house development.

Core Benefits - Save

Scale

Your Cloudfy solution includes the premier slate of b2b ecommerce features for multi-national distribution that can be switched on as your business scales and your needs adapt: EDI ordering, Punchout, Multi-Store Configurations, Multi-Warehousing, Multi-Currency, Multi-Lingual and so much more.

Core Benefits - Scale
Core Benefits - Simplify Core Benefits - Save Core Benefits - Scale
  • SIMPLIFY

    Your Cloudfy setup comes complete with a rich slate of automation tools and customer self-service features designed to minimize the reliance on your staff for routine tasks. Less admin burden, simpler IT stack, and smoother customer experiences - all out-of-the-box in a fast, turn-key setup.
  • SAVE $$$

    Boost your bottom line by lowering your IT costs and reducing your admin expenses. Cloudfy's automation tools can slash your processing costs and eliminate multiple software licenses. Plus, you benefit from the IT savings of a done-for-you SaaS solution over pricey in-house development.
  • SCALE

    Your Cloudfy solution includes the premier slate of b2b ecommerce features for multi-national distribution that can be switched on as your business scales and your needs adapt: EDI ordering, Punchout, Multi-Store Configurations, Multi-Warehousing, Multi-Currency, Multi-Lingual and so much more.

    ERP Integration

    Cloudfy comes out-of-the-box with pre-built ERP integrations so launching your connected ecommerce webstore is just a simple, routine configuration task. This turn-key dynamic expedites your time-to-launch and keeps your setup and maintenance costs way down.

    EVERYONE BENEFITS FROM

    CUSTOMER SELF SERVICE

    Streamline your operation, improve customer satisfaction and accelerate your quote-to-cash cycle by giving your clients their own easy-access portal to tackle any-and-all routine requests including:
    Customer Self Service

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    Complex Requirements? Bring it on!

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