web analytics
skip to main content

How To Grow Your Trade Business Online

doing inventory on ipad

Whether you’re starting a brand new trade business online or you’re expanding your existing B2B company and decided it’s time to expand your market in the digital realm, we’ve prepared a guide with useful tips that can help you achieve your ecommerce goals. Read on to discover how to grow your trade business online with Cloudfy.

  1. Choose a reliable ecommerce platform

To be able to focus on growing your business, you first need to ensure that your website is in top shape, as this will become the main point of converting visitors into clients, and thus drive the business growth you want to achieve.

We’ve seen many cases where businesses choose cheap DIY ecommerce options which not only prove a hassle to manage, but also have a multitude of issues from usability problems, bugs to security flaws. This means that the money they originally ‘saved’ when creating the website, had to go towards fixing all those issues, not to mention all the extra time and resources spent on dealing with problems, instead of being able to invest them in pro-actively expanding the business.

By opting instead for a reliable ecommerce platform such as Cloudfy, which is used by big trade companies such as Bonnington Plastics, Elite Pharma, OTL and more, you can rest assured that your website is in safe and experienced hands, without having to pay a fortune.

As a cloud-based platform, with Cloudfy you can enjoy a simple ecommerce solution which features everything from a user-friendly platform for managing your website, to hosting, integration and support, without having to pay extra for those services. Not to mention that as the platform is constantly updated with new features, these will be automatically added to your website (depending on the plan you’re on) for no additional costs.

  1. Use valuable data and ecommerce insights to identify new growth areas

Before you start investing thousands of pounds in marketing efforts, we recommend spending some time to analyze the data you have so far, as well as any other industry insights, to identify new opportunity areas. For example, you can use the data Google Analytics from your website to analyze the demographics and behavior of your users to identify potential new target audiences which you may not have considered before.

What products or services perform best? Which ones are not selling at all? Do you have a very high bounce rate on particular pages? These are all things you can analyze to get a better idea of your current performance and see what you can do better.

Did you know that Cloudfy features Google Analytics integration, as well as a useful performance dashboard?

  1. Acquisition and Retention

When it comes to growing your trade business online, there are two main areas you need to consider: Acquisition and Retention.

Acquisition is related to acquiring new customers and goes hand in hand with digital marketing efforts such as paid search, SEO and social media marketing, which are useful for raising brand awareness and placing your business in front of new potential clients. Some of Cloudfy’s excellent features for acquiring new customers include:

  • Multi Currency and Multi Lingual (great if you’re expanding to new markets)
  • Email A Friend
  • Social Media Like & Share Buttons
  • Search Engine Friendly
  • Meta Data Management

Retention, on the other hand, focuses on customer loyalty and ensuring that you transform new users into regular customers. There are different ways in which you can achieve this, ranging from offering excellent customer service and a smooth online experience to going that extra bit further, which can also set you ahead of your competition.

At Cloudfy we know how important it is to keep your customers coming back for more, as well as the value of clever up-selling and cross-selling for driving more revenue, which is why we’ve added rich features to the platform which can help you improve your retention rates:

  • Save Basket Functionality
  • My favorites
  • Wishlist
  • Quick Order
  • Repeat My Previous Order
  • Back in Stock Email Confirmation
  • Cross Sell/Up Sell
  • Discounts, Voucher Codes, Marketing & Merchandising
  • Live Chat

All of these features combined with marketing tactics such as email marketing or Paid Search campaigns aimed at your existing customers, can help you keep your clients engaged.

These are just 3 ways in which you can grow your trade business online. If you’re ready to take your B2B ecommerce business to the next level with Cloudfy, contact us now to request your free demo.

Simplify

Your Cloudfy setup comes complete with a rich slate of automation tools and customer self-service features designed to minimize the reliance on your staff for routine tasks. Less admin burden, simpler IT stack, and smoother customer experiences - all out-of-the-box in a fast, turn-key setup.

Core Benefits - Simplify

Save $$$

Boost your bottom line by lowering your IT costs and reducing your admin expenses. Cloudfy's automation tools can slash your processing costs and eliminate multiple software licenses. Plus, you benefit from the IT savings of a done-for-you SaaS solution over pricey in-house development.

Core Benefits - Save

Scale

Your Cloudfy solution includes the premier slate of b2b ecommerce features for multi-national distribution that can be switched on as your business scales and your needs adapt: EDI ordering, Punchout, Multi-Store Configurations, Multi-Warehousing, Multi-Currency, Multi-Lingual and so much more.

Core Benefits - Scale
Core Benefits - Simplify Core Benefits - Save Core Benefits - Scale
  • SIMPLIFY

    Your Cloudfy setup comes complete with a rich slate of automation tools and customer self-service features designed to minimize the reliance on your staff for routine tasks. Less admin burden, simpler IT stack, and smoother customer experiences - all out-of-the-box in a fast, turn-key setup.
  • SAVE $$$

    Boost your bottom line by lowering your IT costs and reducing your admin expenses. Cloudfy's automation tools can slash your processing costs and eliminate multiple software licenses. Plus, you benefit from the IT savings of a done-for-you SaaS solution over pricey in-house development.
  • SCALE

    Your Cloudfy solution includes the premier slate of b2b ecommerce features for multi-national distribution that can be switched on as your business scales and your needs adapt: EDI ordering, Punchout, Multi-Store Configurations, Multi-Warehousing, Multi-Currency, Multi-Lingual and so much more.

    ERP Integration

    Cloudfy comes out-of-the-box with pre-built ERP integrations so launching your connected ecommerce webstore is just a simple, routine configuration task. This turn-key dynamic expedites your time-to-launch and keeps your setup and maintenance costs way down.

    EVERYONE BENEFITS FROM

    CUSTOMER SELF SERVICE

    Streamline your operation, improve customer satisfaction and accelerate your quote-to-cash cycle by giving your clients their own easy-access portal to tackle any-and-all routine requests including:
    Customer Self Service

    Complex Requirements? Bring it on!

    ENTERPRISE
    SOLUTIONS

    Featured Case Studies

    Complex Requirements? Bring it on!

    ENTERPRISE
    SOLUTIONS

    Featured Case Studies

    GET YOUR FREE GUIDE

    Picking the Right B2B Ecommerce Software

    10 Commonly Overlooked But Absolutely Critical Vetting Questions