Whether you’re starting a brand new trade business online or you’re expanding your existing B2B company and decided it’s time to expand your market in the digital realm, we’ve prepared a guide with useful tips that can help you achieve your ecommerce goals. Read on to discover how to grow your trade business online with Cloudfy.
- Choose a reliable ecommerce platform
To be able to focus on growing your business, you first need to ensure that your website is in top shape, as this will become the main point of converting visitors into clients, and thus drive the business growth you want to achieve.
We’ve seen many cases where businesses choose cheap DIY ecommerce options which not only prove a hassle to manage, but also have a multitude of issues from usability problems, bugs to security flaws. This means that the money they originally ‘saved’ when creating the website, had to go towards fixing all those issues, not to mention all the extra time and resources spent on dealing with problems, instead of being able to invest them in pro-actively expanding the business.
By opting instead for a reliable ecommerce platform such as Cloudfy, which is used by big trade companies such as Bonnington Plastics, Elite Pharma, OTL and more, you can rest assured that your website is in safe and experienced hands, without having to pay a fortune.
As a cloud-based platform, with Cloudfy you can enjoy a simple ecommerce solution which features everything from a user-friendly platform for managing your website, to hosting, integration and support, without having to pay extra for those services. Not to mention that as the platform is constantly updated with new features, these will be automatically added to your website (depending on the plan you’re on) for no additional costs.
- Use valuable data and ecommerce insights to identify new growth areas
Before you start investing thousands of pounds in marketing efforts, we recommend spending some time to analyze the data you have so far, as well as any other industry insights, to identify new opportunity areas. For example, you can use the data Google Analytics from your website to analyze the demographics and behavior of your users to identify potential new target audiences which you may not have considered before.
What products or services perform best? Which ones are not selling at all? Do you have a very high bounce rate on particular pages? These are all things you can analyze to get a better idea of your current performance and see what you can do better.
Did you know that Cloudfy features Google Analytics integration, as well as a useful performance dashboard?
- Acquisition and Retention
When it comes to growing your trade business online, there are two main areas you need to consider: Acquisition and Retention.
Acquisition is related to acquiring new customers and goes hand in hand with digital marketing efforts such as paid search, SEO and social media marketing, which are useful for raising brand awareness and placing your business in front of new potential clients. Some of Cloudfy’s excellent features for acquiring new customers include:
- Multi Currency and Multi Lingual (great if you’re expanding to new markets)
- Email A Friend
- Social Media Like & Share Buttons
- Search Engine Friendly
- Meta Data Management
Retention, on the other hand, focuses on customer loyalty and ensuring that you transform new users into regular customers. There are different ways in which you can achieve this, ranging from offering excellent customer service and a smooth online experience to going that extra bit further, which can also set you ahead of your competition.
At Cloudfy we know how important it is to keep your customers coming back for more, as well as the value of clever up-selling and cross-selling for driving more revenue, which is why we’ve added rich features to the platform which can help you improve your retention rates:
- Save Basket Functionality
- My favorites
- Quick Order
- Repeat My Previous Order
- Back in Stock Email Confirmation
- Cross Sell/Up Sell
- Discounts, Voucher Codes, Marketing & Merchandising
- Live Chat
All of these features combined with marketing tactics such as email marketing or Paid Search campaigns aimed at your existing customers, can help you keep your clients engaged.