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The challenges faced by B2B ecommerce companies in the US

The Challenges Faced By B2B Ecommerce Companies In The US

There’s no doubt that B2B ecommerce is continuing to expand rapidly, creating both opportunities and disruption in the US market.

Established manufacturers, wholesalers and distributors will face competition from new, fast-moving business in niches and across their whole market sector. Buyer behavior is changing, influenced by their online experiences as consumers. Businesses that don’t respond could find their sales and profitability falling.

Here are just some things the B2B businesses in the US need to be ready for.

Electronic payments

80% of B2B orders in the US are now placed via websites and the favorite payment method is the credit card. Businesses that aren’t ready to accept online card payments will soon find themselves out-paced by those that can.

Modern buyers use apps in all aspects of their life, including the workplace. Many B2B companies can make life simpler for their registered trade customers who need to place repeat orders on the go by providing an ordering app.

Easy purchasing

Buyers are looking for fast and secure online ordering and payment solutions that can be tailored to their buying process. In many cases this will involve multi-level authorisation that can automate their internal workflow to complete their purchase.

The ability to allow your buyers to ‘punchout’ of their own procurement system to access your product catalogue and then return their choices for internal approval is another basic purchasing requirement.

Configure, price, quote

Quickly providing prices across a rapidly changing range of buyer requirements is becoming an essential a tool in the B2B market. Configure price quote (CPQ) technology, integrated with customer relationship management (CRM) and enterprise resource planning (ERP) systems can be the solution. Quotes can be automated according to pre-set rules to provide error-free pricing that takes into account variables such as quantities, discounts, customization, and optional features.

Combining CPQ with voice technology that we are now so familiar with in Siri, Alexa and Google Home could soon transform B2B relationships.

Clever machines 

We have become familiar with around the clock customer support delivered by automated chatbots. In many cases they can help buyers find what they want without the need for a telephone call. They can even help with re-orders when the buyer visits again and can up-sell and cross-sell products. Because this is such a cost-effective solution it is quickly becoming another must-have option for your ecommerce platform.

Augmented reality (AR) can now show what products will look like in the real world and can show users how to configure or repair them. Virtual reality (VR) can provide immersive demonstrations of how to configure, use or troubleshoot your products, even if they haven’t been delivered.

Buying on the move

We all immediately turn to Google to search for anything we need. Most buyers will now conduct online research before making their purchasing decision. Research by Google says that 42% of this online research is now done using mobile devices, so it’s essential for B2B ecommerce sites to be responsive for smart phones and tablets.

Keeping pace

The rapid growth of B2B ecommerce and new technologies evolving from the business to consumer (B2C) market are changing the face of B2B sales. A software as a service (SaaS) B2B ecommerce solution like Cloudfy is the easy and fast way to bring your business right up to date.

Designed specifically for B2B from the beginning, all of these innovations and many more are already included in the standard Cloudfy package, and regular updates are deployed in the Cloud, so you don’t need to worry about keeping pace with change.

Get in touch today to find out how to meet the B2B challenge in the US with Cloudfy.


Your Cloudfy setup comes complete with a rich slate of automation tools and customer self-service features designed to minimize the reliance on your staff for routine tasks. Less admin burden, simpler IT stack, and smoother customer experiences - all out-of-the-box in a fast, turn-key setup.

Core Benefits - Simplify

Save $$$

Boost your bottom line by lowering your IT costs and reducing your admin expenses. Cloudfy's automation tools can slash your processing costs and eliminate multiple software licenses. Plus, you benefit from the IT savings of a done-for-you SaaS solution over pricey in-house development.

Core Benefits - Save


Your Cloudfy solution includes the premier slate of b2b ecommerce features for multi-national distribution that can be switched on as your business scales and your needs adapt: EDI ordering, Punchout, Multi-Store Configurations, Multi-Warehousing, Multi-Currency, Multi-Lingual and so much more.

Core Benefits - Scale
Core Benefits - Simplify Core Benefits - Save Core Benefits - Scale

ERP Integration

Cloudfy comes out-of-the-box with pre-built ERP integrations so launching your connected ecommerce webstore is just a simple, routine configuration task. This turn-key dynamic expedites your time-to-launch and keeps your setup and maintenance costs way down.

The Biggest Challenges for B2B eCommerce Businesses.

Discover How Cloudfy Can Help Your B2B eCommerce Business to Overcome



Streamline your operation, improve customer satisfaction and accelerate your quote-to-cash cycle by giving your clients their own easy-access portal to tackle any-and-all routine requests including:
Customer Self Service

Complex Requirements? Bring it on!


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Complex Requirements? Bring it on!


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