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Auto Part Distributor Simplifies Operations | Integrates Excel Uploads w/B2B Ecommerce Portal

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Based in Holland, the Stara division of SAF-Holland, manufactures and distributes automobile parts to European dealers. The company is a leader in a volatile industry that is highly susceptible to changing economic conditions. The auto parts industry is directly impacted by changing trends in the automotive industry, including the move to reduce emissions and increase digitization and automation. Additionally, as more vehicles are sold around the world and the average age of cars on the road increases, demand for parts used for routine maintenance has steadily increased.

Case for Change

The company sought to upgrade their software to a better B2B ecommerce solution for distributors, with more robust functionality to streamline their operation and make ordering simpler for their clients as well.

The Solution

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View their new online ordering portal - Powered by Cloudfy

Key Features


Stara adds new inventory and updates existing inventory records constantly. Yet they don’t have an ERP to sync with. So their staff needed a way to simplify this process. Now, Cloudfy’s Excel inventory import feature allows their staff to streamline the process of adding stock to their existing inventory records, creating inventory for new products, and creating multiple inventory records at one time with a fast and easy file upload.


Stara also updates their customer records using an Excel template, uploaded to their Cloudfy portal. Existing data is checked to verify whether there similar information already exists in the system. This process makes it easier than ever for their employees to update their customer records because they can just upload their Microsoft Excel file instead of making adjustments to each and every individual customer’s record.


An accurate list of available products keeps Stara competitive in their market. To update product lists, they use yet another Excel template. This upload process helps save time and free up their staff for higher priority projects.

If you’re looking for an ecommerce platform to help streamline your workflows, contact us now to schedule your complimentary Cloudfy demo.


Your Cloudfy setup comes complete with a rich slate of automation tools and customer self-service features designed to minimize the reliance on your staff for routine tasks. Less admin burden, simpler IT stack, and smoother customer experiences – all out-of-the-box in a fast, turn-key setup.

SAVE $$$

Boost your bottom line by lowering your IT costs and reducing your admin expenses. Cloudfy’s automation tools can slash your processing costs and eliminate multiple software licenses. Plus, you benefit from the IT savings of a done-for-you SaaS solution over pricey in-house development.


Your Cloudfy solution includes the premier slate of b2b ecommerce features for multi-national distribution that can be switched on as your business scales and your needs adapt: EDI ordering, Punchout, Multi-Store Configurations, Multi-Warehousing, Multi-Currency, Multi-Lingual and so much more.

ERP Systems Integration

Cloudfy comes out-of-the-box with pre-built ERP System Integrations so launching your connected ecommerce webstore is just a simple, routine configuration task. This turn-key dynamic expedites your time-to-launch and keeps your setup and maintenance costs way down.

B2B Ecommerce ERP



Streamline your operation, improve customer satisfaction and accelerate your quote-to-cash cycle by giving your clients their own easy-access portal to tackle any-and-all routine requests including:
Mobile Sales Person App-9

Complex Requirements? Bring it on!


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