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Auto Part Supplier Simplifies Operations | Integrates Excel Uploads w/B2B Ecommerce Portal

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Based in Holland, the Stara division of SAF-Holland, manufactures and distributes automobile parts to European dealers. The company is a leader in a volatile industry that is highly susceptible to changing economic conditions. The auto parts industry is directly impacted by changing trends in the automotive industry, including the move to reduce emissions and increase digitization and automation. Additionally, as more vehicles are sold around the world and the average age of cars on the road increases, demand for parts used for routine maintenance has steadily increased.

Case for Change

The company wanted to upgrade their existing B2B ecommerce software to increase functionality and stay current and competitive in their market.

The Solution

View their new online ordering portal - Powered by Cloudfy

Key Features


Stara adds new inventory and updates existing inventory records constantly. Yet they don’t have an ERP to sync with. So their staff needed a way to simplify this process. Now, Cloudfy’s Excel inventory import feature allows their staff to streamline the process of adding stock to their existing inventory records, creating inventory for new products, and creating multiple inventory records at one time with a fast and easy file upload.


Stara also updates their customer records using an Excel template, uploaded to their Cloudfy portal. Existing data is checked to verify whether there similar information already exists in the system. This process makes it easier than ever for their employees to update their customer records because they can just upload their Microsoft Excel file instead of making adjustments to each and every individual customer’s record.


An accurate list of available products keeps Stara competitive in their market. To update product lists, they use yet another Excel template. This upload process helps save time and free up their staff for higher priority projects.

Do you need an ecommerce platform that can help you streamline your workflows? If so, contact us now to request your complimentary Cloudfy demo.

Get All the Tools. None of the Hassle.

Comparable to a Swiss Army Knife, your Cloudfy-powered webstore provides you the premier slate of b2b ecommerce features you can switch on as your business grows – all bundled together in an easy, fast, scalable one-stop-shop solution. Maybe you’re not ready just yet for advanced features like EDI ordering, invoice portals or mobile apps. But as a fast growing company it’s best to prepare now so you can avoid a costly replatforming project in the not-too-distant future. What’s more, Cloudfy’s ability to integrate with virtually any ERP, CRM, e-procurement platform, 3PL or 3rd party software is second-to-none, allowing you to easily pivot when you inevitably upgrade your back-office software.

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