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Website Upgrade for this UK Sporting Goods Wholesaler

logo for sporting wholesale

UK based Sporting Wholesale sells outdoor sporting goods to retailers that cater to sporting enthusiasts. They sell complete lines of fishing products, bows and crossbows, and hunting knives, along with accessories to go with these products. And they distribute these goods to retail store operators all across Europe.

The Challenge

Their retail partners are very stock-sensitive and so S.W. needed a B2B ecommerce portal for wholesalers that could handle large amounts of traffic because when items come back-in-stock, S.W. gets inundated with orders from hundreds of their retail clients who need to replenish their shelves right away.

They also needed their website to reflect multi-tiered quantity break pricing. Orders must meet either a minimum quantity or a minimum order value, and those requirements must be met before the order is allowed to be submitted.

Sporting Wholesalers
View their new website

The Solution

Williams Commerce, the parent company to Cloudfy, originally built a bespoke website for Sporting Wholesale. This time around, Cloudfy built an upgraded version of the site and transferred all the items over to their new ecommerce platform.

Now, S.W.’s customers can order items individually or in bulk, and the website will show the price point and minimum quantity for each type of purchase.

Also, their new website now responds quickly and efficiently when customers place order en masse.

Their retail partners can download catalogs to print out and share in their meetings so they can discuss which products to purchase and distribute to their customers.

We also made it easy for S.W.’s customers to be able to download product descriptions, specs, and images for use in their own B2C websites and marketing materials.

Finally, their new site integrates with their ERP system, Interprise, via an API connection. We were also able to integrate their site with their payment gateway, Checkout.com to create a smooth checkout process.

If you are looking for a feature-rich B2B ecommerce solution to help you simplify, save and scale your wholesale business, contact us now to schedule your complimentary Cloudfy demo.


Your Cloudfy setup comes complete with a rich slate of automation tools and customer self-service features designed to minimize the reliance on your staff for routine tasks. Less admin burden, simpler IT stack, and smoother customer experiences – all out-of-the-box in a fast, turn-key setup.

SAVE $$$

Boost your bottom line by lowering your IT costs and reducing your admin expenses. Cloudfy’s automation tools can slash your processing costs and eliminate multiple software licenses. Plus, you benefit from the IT savings of a done-for-you SaaS solution over pricey in-house development.


Your Cloudfy solution includes the premier slate of b2b ecommerce features for multi-national distribution that can be switched on as your business scales and your needs adapt: EDI ordering, Punchout, Multi-Store Configurations, Multi-Warehousing, Multi-Currency, Multi-Lingual and so much more.

ERP Systems Integration

Cloudfy comes out-of-the-box with pre-built ERP System Integrations so launching your connected ecommerce webstore is just a simple, routine configuration task. This turn-key dynamic expedites your time-to-launch and keeps your setup and maintenance costs way down.

B2B Ecommerce ERP



Streamline your operation, improve customer satisfaction and accelerate your quote-to-cash cycle by giving your clients their own easy-access portal to tackle any-and-all routine requests including:
Mobile Sales Person App-9

Complex Requirements? Bring it on!


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