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Website Upgrade for this UK Sporting Goods Wholesaler

logo for sporting wholesale

UK based Sporting Wholesale sells outdoor sporting goods to retailers that cater to sporting enthusiasts. They sell complete lines of fishing products, bows and crossbows, and hunting knives, along with accessories to go with these products. And they distribute these goods to retail store operators all across Europe.

The Challenge

Their retail clients are very stock-sensitive and so S.W. needed a B2B ecommerce software that could handle large amounts of traffic because when items come back-in-stock, they have hundreds of retail customers who need to place orders to replenish their shelves right away.

They also needed their website to reflect multi-tiered quantity break pricing. Orders must meet either a minimum quantity or a minimum order value, and those requirements must be met before the order is allowed to be submitted.

homepage screenshot for Sporting Wholesalers
View their new website

The Solution

Williams Commerce, the parent company to Cloudfy, originally built a bespoke website for Sporting Wholesale. This time around, Cloudfy built an upgraded version of the site and transferred all the items over to their new ecommerce platform.

Now, S.W.’s customers can order items individually or in bulk, and the website will show the price point and minimum quantity for each type of purchase.

Also, their new website now responds quickly and efficiently when customers place order en masse.

Their retail partners can download catalogs to print out and share in their meetings so they can discuss which products to purchase and distribute to their customers.

We also made it easy for S.W.’s customers to be able to download product descriptions, specs, and images for use in their own B2C websites and marketing materials.

Finally, their new B2B ecommerce site integrates with their ERP system, Interprise, via an API connection. We were also to integrate their site with their payment gateway, to create a smooth checkout process.

Are you looking for a more feature-rich B2B ecommerce website? Contact us now to request your free demo of Cloudfy.



Comparable to a Swiss Army Knife, your Cloudfy-powered webstore provides you the premier slate of b2b ecommerce features you can switch on as your business grows – all bundled together in an easy, fast, scalable one-stop-shop solution. Though advanced features like EDI ordering, invoice portals and mobile apps may go beyond your initial requirements, as a fast growing company it’s best to prepare so you can avoid a costly replatforming project in the not-too-distant future. What’s more, Cloudfy’s ability to integrate with virtually any ERP, CRM, e-procurement platform, 3PL or 3rd party software is second-to-none, allowing you to easily pivot when you inevitably upgrade your back-office software.

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