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B2B ecommerce mistakes to avoid

There are many distinct challenges in B2B ecommerce that mean lessons from more developed B2C ecommerce won’t translate directly. Here are some of our recommendations to help you avoid mistakes. Product information for people Your online content should be written … Read More

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How is mobile being used in B2B ecommerce?

Today’s buyers are regularly making large and complex purchases using multiple channels. Exceeding their expectations will be one of the major challenges for B2B ecommerce companies in 2019. Complex approvals, payment methods, and fulfilment options all need to be accommodated … Read More

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Taking the customer-centric approach in B2B ecommerce

B2B sellers that put their customers’ experience at the centre of their ecommerce plans will transform their performance in the next few years. B2B organisations can’t rely on their specialised products to provide differentiation in the marketplace. More and more … Read More

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Cloudfy vs OroCommerce

Gartner predicts that, by 2020, business buyers will manage 85% of their relationship with their suppliers without interacting with a another human being. Businesses that want to thrive in this environment will need to take business to business (B2B) ecommerce … Read More

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How to optimise your B2B website to boost conversions

Having great search engine optimisation will make sure your business is discovered online. Excellent content will build your brand and give your buyers confidence. To get the best return on your marketing investment, the next step is to secure those … Read More

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Why are more companies buying online?

It has taken longer for business to business (B2B) companies to adopt ecommerce, compared to the retail sector. However, the success of Amazon Business and the increasing number of Millennial B2B buyers are making B2B ecommerce an increasing priority. New … Read More