Integrating your B2B ecommerce platform and your enterprise system allows you to create a fully digitised business environment.
You can achieve better online conversion rates, shorter order cycles and streamlined administration to improve your business performance and reduce your costs.
If you are currently using your business systems separately, you’re creating silos of information, some of which will be duplicated or simply contradictory. You will need manual checks and re-keying that are likely to introduce errors, especially as your business grows.
With less manual order entry and more accurate order processing, you can improve customer service and target your marketing efforts more effectively. You can also reduce your overhead by improving inventory control and increasing business volume.
Your ERP system is the backbone of your business, handling accounting, customer details, manufacturing schedules, materials management, ordering, and shipping.
As a B2B ecommerce company, you can realise important benefits when your online platform and ERP system work well together.
Your ERP holds your historical data, so you can become more effective by analysing everything from product trends to seasonal sales as well as streamlining your processes.
Your ERP can contain data on hundreds or thousands of stock-keeping units (SKUs) that can be seamlessly accessed from your ecommerce platform, minimising duplication.
Benefits of ecommerce and ERP integration
By successfully integrating all of this data with your B2B ecommerce platform you can have a single source of product information, including accurate product descriptions and SKU details. This will minimise the number of queries your sales and customer service teams need to handle, freeing up their time for more valuable activities. At the same time, your buyers can save time with easy and intuitive self-service options.
You can also store accurate shipping and billing information, payment terms, and credit status that can be shared internally and can easily be updated.
Since most B2B transactions are based on negotiated pricing agreements, you can be confident that the appropriate prices and rules are being used. This reduces costly errors and improves efficiency.
Accounting teams, customer service staff and your customers can all see up-to-date and complete order information and previous order history. The correct tax codes can all be applied to local and international transactions.
You can also avoid costly delays and errors with an accurate information about inventory levels and lead times. Customers, purchasing managers, and warehousing staff all share the same information.
Some accidents, defects, and shipping errors are inevitable, but the cost of returns and credit can also be minimised when account information is quickly updated and viewed by customers and employees.
Find out how to save costs in your business with ERP integration. Request a free Cloudy demo.