CID is one of the UK’s leading suppliers to civil engineering contractors, utilities and the construction sector. The company specialises in prompt and reliable delivery of quality products across the country. CID prides itself on friendly customer service and knowledgeable specialist sales support. It promises customers quick and simple ordering experiences and outstanding service.
However, manual processes, an inflexible ecommerce site and increasing customer enquiries were absorbing valuable internal resources. To enhance customer experiences, increase online sales and improve efficiency it was time to launch a B2B ecommerce replatforming project. With ambitious plans for growth, CID chose Cloudfy as their flexible and scalable solution.
Products
Solution: B2B ecommerce replatforming
Integration: Sage 200
Features: Large catalog management and enhanced customer experiences
The Challenge
With continued sales growth, CID wanted to improve content management for its B2B ecommerce site. The priority list included streamlined quoting, approvals, ordering workflows and simplified multi-user account management for corporate and procurement customers.
CID also needed more flexibility to increase the efficiency of its back-office functions with business system integration. With over 3,500 products in the CID catalog covering multiple categories, seamless migration was a complex proposition.
Overall, CID wanted to enhance customer experiences and build their brand in the B2B market. As they prepared for the next level of expansion, improved efficiency, easy maintenance and scalability were key requirements.
Cloudfy’s software as a service (SaaS) model met their cost-to-value requirements. Transparent pricing and Cloudfy’s configuration flexibility provide plenty of potential for development, ensuring CID can confidently plan their digital roadmap.
Our Approach
Uploading CID’s large catalog of content to the new Cloudfy site was straightforward. CID customers can now place their orders and request quotes online at convenient times.
Cloudfy’s Sage 200 integration supports multiple user workflows and site-specific catalogs, purchase order numbering, spending limits, and user restrictions. Multi-user functionality provides tailored user permissions, while fixed purchase order numbers and delivery addresses streamline order processing.
The new site allows the team to simplify complex and manual sales workflows, especially for quotes, approvals, and ordering. CID now has simplified order tracking and can easily retrieve invoices and delivery notes. The company can also optimize warehouse performance with storesman’s workflows directly linked with Sage 200, enhancing ordering and delivery processes. Integrations with Thinc and Sicon further enhance CID’s pricing and product information management capabilities.
Cloudfy’s powerful content management provides the tools CID needs to build its brand online. Easy-to-use blog features also support their marketing plans.
Sage 200 Integration
Sage is a popular accounting software and Sage ERP system integration adds extra tools and systems to streamline business operations. They support order process automation and help reduce pressure on customer service teams.
Cloudfy’s seamless B2B ecommerce and Sage integration synchronizes product information, inventory, pricing, and order histories in real-time. B2B customers can explore product catalogs, place their orders, check their order status and view, download and pay their invoices. Simplified accounting processes minimize manual data entry and reduce the risk of errors. Enhanced visibility of inventory levels in real time also improves decision-making.
Results
With strong foundations for improved online customer experiences and increased sales, CID can plan for future growth. Improved personalization will enhance the marketing team’s campaigns and help to strengthen CID’s brand online.
Cloudfy also allows CID to plan further improvements for self-service quoting and approval workflows. The company can now plan for future innovations, such as a customer app for order tracking and customer loyalty programs and extra customer portal features.
Find out how you can deliver enhanced B2B customer experiences online with Cloudfy. Schedule your complimentary demonstration today.
Customer Feedback
“Partnering with Cloudfy has been a game-changer for our digital strategy. The platform has allowed us to streamline complex B2B workflows, reduce manual processes, and deliver a significantly improved online experience for our customers. The ability to manage multi-user corporate accounts, automate order approvals, and connect seamlessly with our Sage 200 ERP has made a measurable difference to how we operate day-to-day. What impressed us most was how much functionality came out-of-the-box, with minimal custom development needed. The Cloudfy team understood our sector-specific needs and delivered a scalable, intuitive solution that’s built for growth.”
Note : The CID site will officially go live in June 2025. Full post-launch performance data and testimonials will be submitted as supporting material in June.
