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Industrial Coating Suppliers Launch B2B Wholesale Site w/ SAP Business One Integration

I.A.L. logo

Oxfordshire based, Fast Track 100 laureate International Applications is a rapidly-growing business, supplying the international market with a comprehensive range of consumables and coatings. Cloudfy was chosen to create a new generation, powerful B2B ecommerce website to support further online growth for the business.

Our Approach

Ecommerce Integration

ERP integration with Cloudfy means seamless transmission of customer, product and pricelist information back-and-forth between back-office systems such as SAP Business One and the website. This integration enables International Applications to deliver an on-going competitive edge; greater control of stock, possibility of automation at many stages and enhanced ability to track shipments.

Clear Messaging & Design

Before implementing Cloudfy, core messages to customers were limited only to the homepage. Now site-wide, unique selling points and calls-to-actions are featured at all times, below the main menu, reminding users of International Applications’ leading brands, vast product range and delivery service.

Product and brand galleries were reworked to maximize visibility, introducing additional rows of images. Redesigned backgrounds, with new choices of color makes these galleries stand out more vividly as the customer moves from image to image, discovering International Applications’ products.

screenshot of IAL homepage
View I.A.L.'s new B2B ordering portal

Enhanced Usability

Cloudfy enables attribute filters for products and categories; functioning sitewide and toggleable at any point in the customer journey. Customers can choose how they want to browse International Applications’ expansive stock of products, are able to pick and choose the filters which are applicable to their orders, making the discovery of products quick and easy.

Discover the new Cloudfy website for International Applications here.

If you’re looking for a feature-rich, turn-key B2B ecommerce solution to make your supply business more efficient, contact us now to request your free Cloudfy demo.



Comparable to a Swiss Army Knife, your Cloudfy-powered webstore provides you the premier slate of b2b ecommerce features you can switch on as your business grows – all bundled together in an easy, fast, scalable one-stop-shop solution. Though advanced features like EDI ordering, invoice portals and mobile apps may go beyond your initial requirements, as a fast growing company it’s best to prepare so you can avoid a costly replatforming project in the not-too-distant future. What’s more, Cloudfy’s ability to integrate with virtually any ERP, CRM, e-procurement platform, 3PL or 3rd party software is second-to-none, allowing you to easily pivot when you inevitably upgrade your back-office software.

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