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Industrial Coating Suppliers Launch B2B Wholesale Site w/ SAP Business One Integration

I.A.L. logo

Oxfordshire based, Fast Track 100 laureate International Applications is a rapidly-growing business, supplying the international market with a comprehensive range of consumables and coatings. Cloudfy was chosen to create a new generation, powerful B2B ecommerce solution for their industrial products to support further online growth for the business.

Our Approach

✓ Ecommerce Integration

ERP integration with Cloudfy means seamless transmission of customer, product and pricelist information back-and-forth between back-office systems such as SAP Business One and the website. This integration enables International Applications to deliver an on-going competitive edge; greater control of stock, possibility of automation at many stages and enhanced ability to track shipments.

✓ Clear Messaging & Design

Before implementing Cloudfy, core messages to customers were limited only to the homepage. Now site-wide, unique selling points and calls-to-actions are featured at all times, below the main menu, reminding users of International Applications’ leading brands, vast product range and delivery service.

Product and brand galleries were reworked to maximize visibility, introducing additional rows of images. Redesigned backgrounds, with new choices of color makes these galleries stand out more vividly as the customer moves from image to image, discovering International Applications’ products.

screenshot of IAL homepage
View I.A.L.'s new B2B ordering portal

✓ Enhanced Usability

Cloudfy enables attribute filters for products and categories; functioning site-wide and toggle-able at any point in the customer journey. Customers can choose how they want to browse International Applications’ expansive stock of products, are able to pick and choose the filters which are applicable to their orders, making the discovery of products quick and easy.

If you’re looking for a feature-rich, turn-key B2B ecommerce solution to make your industrial supply business more efficient, contact us now to schedule your complimentary Cloudfy demo.


Your Cloudfy setup comes complete with a rich slate of automation tools and customer self-service features designed to minimize the reliance on your staff for routine tasks. Less admin burden, simpler IT stack, and smoother customer experiences – all out-of-the-box in a fast, turn-key setup.

SAVE $$$

Boost your bottom line by lowering your IT costs and reducing your admin expenses. Cloudfy’s automation tools can slash your processing costs and eliminate multiple software licenses. Plus, you benefit from the IT savings of a done-for-you SaaS solution over pricey in-house development.


Your Cloudfy solution includes the premier slate of b2b ecommerce features for multi-national distribution that can be switched on as your business scales and your needs adapt: EDI ordering, Punchout, Multi-Store Configurations, Multi-Warehousing, Multi-Currency, Multi-Lingual and so much more.

ERP Systems Integration

Cloudfy comes out-of-the-box with pre-built ERP System Integrations so launching your connected ecommerce webstore is just a simple, routine configuration task. This turn-key dynamic expedites your time-to-launch and keeps your setup and maintenance costs way down.

B2B Ecommerce ERP



Streamline your operation, improve customer satisfaction and accelerate your quote-to-cash cycle by giving your clients their own easy-access portal to tackle any-and-all routine requests including:
Mobile Sales Person App-9

Complex Requirements? Bring it on!


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