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Leading Plumbing Parts Distributor Launches B2B Ecommerce Portal with ERP & PIM Integration

Robert Lee Project

Robert Lee is the largest independent distributor of bathrooms, showers, and plumbing products in the UK. They supply fixtures and hardware to retailers and merchants. The company is a hybrid of two respected and independent distributors, Mark Abrahams and Robert Lee London Ltd. Robert Lee has headquarters in Waltham Abbey and branches in Swindon, Tamworth, and Manchester.

The Challenge

Robert Lee used product information management (PIM) software created by a third party, and they needed it to integrate with their product information, details, and images. They also needed to integrate all their pricing and inventory information.

Robert Lee's B2B Supply Website
View their website here

The Solution

The solution for Robert Lee included multiple integrations. Cloudfy connected the third-party PIM software via API to pull in product images, details, descriptions, and images. Cloudfy used the Microsoft Dynamics Navision (NAV) ERP integration system to pull in price, inventory, and customer lists.

To view products, customers must have an approved customer login. Once logged in, customers can view a custom product grid that Cloudfy created just for Robert Lee.

Another feature unique to Robert Lee is the customer’s account dashboard. This feature allows the customer to view their financial documents themselves at any time. Cloudfy designed the website to pull invoices in PDF format into the client portal. Customers can check for proof of delivery or look at previous orders or invoices.

The custom dashboard helps make things more efficient for Robert Lee. Customers can manage their users here in the dashboard. And the customer has access to all their information anytime they need it and no longer have to ask Robert Lee staff or wait for a response. This speeds up processes, especially for independent contractors who are waiting for parts and can check the shipment status themselves.

If you’re looking for a robust B2B ecommerce software that integrates with ERPs, PIMs and other back office systems, contact us now to get your free Cloudfy demo.



Comparable to a Swiss Army Knife, your Cloudfy-powered webstore provides you the premier slate of b2b ecommerce features you can switch on as your business grows – all bundled together in an easy, fast, scalable one-stop-shop solution. Though advanced features like EDI ordering, invoice portals and mobile apps may go beyond your initial requirements, as a fast growing company it’s best to prepare so you can avoid a costly replatforming project in the not-too-distant future. What’s more, Cloudfy’s ability to integrate with virtually any ERP, CRM, e-procurement platform, 3PL or 3rd party software is second-to-none, allowing you to easily pivot when you inevitably upgrade your back-office software.

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