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Leading Plumbing Parts Distributor Launches B2B Ecommerce Portal with ERP & PIM Integration

Robert Lee Project

Robert Lee is the largest independent distributor of bathrooms, showers, and plumbing products in the UK. They supply fixtures and hardware to retailers and merchants. The company is a hybrid of two respected and independent distributors, Mark Abrahams and Robert Lee London Ltd. Robert Lee has headquarters in Waltham Abbey and branches in Swindon, Tamworth, and Manchester.

The Challenge

Robert Lee used product information management (PIM) software created by a third party, and they needed it to integrate with their product information, details, and images. They also needed to integrate all their pricing and inventory information. In short, they needed a robust b2b ecommerce portal for distributors that could handle their elaborate needs.

Robert Lee B2B Website
View their new ordering portal

The Solution

The solution for Robert Lee included multiple integrations. Cloudfy connected the third-party PIM software via API to pull in product images, details, descriptions, and images. Cloudfy used the Microsoft Dynamics Navision (NAV) ERP integration system to pull in price, inventory, and customer lists.

To view products, customers must have an approved customer login. Once logged in, customers can view a custom product grid that Cloudfy created just for Robert Lee.

Another feature unique to Robert Lee is the customer’s account dashboard. This feature allows the customer to view their financial documents themselves at any time. Cloudfy designed the website to pull invoices in PDF format into the client portal. Customers can check for proof of delivery or look at previous orders or invoices.

The custom dashboard helps make things more efficient for Robert Lee. Customers can manage their users here in the dashboard. And the customer has access to all their information anytime they need it and no longer have to ask Robert Lee staff or wait for a response. This speeds up processes, especially for independent contractors who are waiting for parts and can check the shipment status themselves.

If you’re looking for a robust B2B ecommerce software that integrates with ERPs, PIMs and other back office systems, contact us now to get your free Cloudfy demo.


Your Cloudfy setup comes complete with a rich slate of automation tools and customer self-service features designed to minimize the reliance on your staff for routine tasks. Less admin burden, simpler IT stack, and smoother customer experiences – all out-of-the-box in a fast, turn-key setup.

SAVE $$$

Boost your bottom line by lowering your IT costs and reducing your admin expenses. Cloudfy’s automation tools can slash your processing costs and eliminate multiple software licenses. Plus, you benefit from the IT savings of a done-for-you SaaS solution over pricey in-house development.


Your Cloudfy solution includes the premier slate of b2b ecommerce features for multi-national distribution that can be switched on as your business scales and your needs adapt: EDI ordering, Punchout, Multi-Store Configurations, Multi-Warehousing, Multi-Currency, Multi-Lingual and so much more.

ERP Systems Integration

Cloudfy comes out-of-the-box with pre-built ERP System Integrations so launching your connected ecommerce webstore is just a simple, routine configuration task. This turn-key dynamic expedites your time-to-launch and keeps your setup and maintenance costs way down.

B2B Ecommerce ERP



Streamline your operation, improve customer satisfaction and accelerate your quote-to-cash cycle by giving your clients their own easy-access portal to tackle any-and-all routine requests including:
Mobile Sales Person App-9

Complex Requirements? Bring it on!


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