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New B2B Ecommerce Website with Sage 200 Integration for a Leading Importer & Distributor of Toys & Gifts

Russko toy distributors

Leicester-based importer and distributor of toys, gifts and other licensed products, Russko, chose Cloudfy to create a new B2B ecommerce website that will offer their clients the opportunity to easily place their trade orders online, 24/7.

The Challenge

A family business established over 20 years ago, Russko pride themselves on a revolutionary approach which ensures they constantly meet the demands of their clients, by providing an extensive product range which includes exclusive bespoke products, as well as excellent stock holding. The importer and distributor were ready to start a new chapter for their business and drive more growth online with the help of a new B2B ecommerce software for distribution.

Russko website for B2B toy sales
View their new B2B ecommerce portal

The Perfect B2B Ecommerce Solution

Cloudfy’s rich functionality which was designed with the needs of wholesalers, distributors, importers and other trade businesses in mind, fit the bill perfectly. The new website benefits from the latest Cloudfy design template that offers more customizable options allowing Russko to easily bring their brand to life online.

The homepage of the new website features a new customizable 5 banner template which includes login and registration options for convenient navigation right from the start.

As several new variations of the header layout were launched this year on Cloudfy, Russko opted for a more recent version which features an additional banner on desktop that offers extra space for the business to express one of their core USPs – Family Run Business for over 20 years.

Last, but not least, the clean and modern design is completed by a simplified footer layout.

Seamless Management With Sage 200 Integration

A strictly trade-only online destination, the new Russko website only shows prices and additional product information for logged-in customers. In addition to this, this Cloudfy website also features integration with Sage 200 and mSeller, allowing the Russko team to easily manage the website and deal with orders effectively.

Ready to start a new chapter for your B2B ecommerce business? Contact us now to request a free demo.


Your Cloudfy setup comes complete with a rich slate of automation tools and customer self-service features designed to minimize the reliance on your staff for routine tasks. Less admin burden, simpler IT stack, and smoother customer experiences – all out-of-the-box in a fast, turn-key setup.

SAVE $$$

Boost your bottom line by lowering your IT costs and reducing your admin expenses. Cloudfy’s automation tools can slash your processing costs and eliminate multiple software licenses. Plus, you benefit from the IT savings of a done-for-you SaaS solution over pricey in-house development.


Your Cloudfy solution includes the premier slate of b2b ecommerce features for multi-national distribution that can be switched on as your business scales and your needs adapt: EDI ordering, Punchout, Multi-Store Configurations, Multi-Warehousing, Multi-Currency, Multi-Lingual and so much more.

ERP Systems Integration

Cloudfy comes out-of-the-box with pre-built ERP System Integrations so launching your connected ecommerce webstore is just a simple, routine configuration task. This turn-key dynamic expedites your time-to-launch and keeps your setup and maintenance costs way down.

B2B Ecommerce ERP



Streamline your operation, improve customer satisfaction and accelerate your quote-to-cash cycle by giving your clients their own easy-access portal to tackle any-and-all routine requests including:
Mobile Sales Person App-9

Complex Requirements? Bring it on!


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