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B2B Ecommerce Software Upgrade for Leading U.K. Distributor of Wholesale Floral Products

sincere logo

Sincere Floral distributes artificial floral products to wholesale and retail outlets throughout the UK. They attend trade shows and sell to customers who, in turn, resell the items. Founded in 2001, they provide both everyday floral items as well as Christmas items. Because of their excellent relationships with manufacturers, they can source specific items for customers and offer unique items that can’t be found anywhere else.

The Challenge

S.F. deals with (seasonal) stock sensitive clients, and they sell in large quantities to wholesalers and retailers. They needed a B2B ecommerce portal for distributors, with SAGE ERP integration to help them simplify, save and scale their business.

Screenshot of Sincere Floral site

The Solution

Previously, Sincere Floral used Cloudfy’s 1.0 version for their website. But for this go-around, they needed all the out-of-the-box features that come with our 2.0 version to create a more efficient ordering processes.

One of the big upgrades was to their navigation menu which now contains each category of items, and gives users the ability to show different prices for each product in those categories and to shows the tiered quantity-price-breaks too. Customers can purchase single items or in bulk, but they must meet the minimum quantity or minimum pricing requirement set in the system to complete their orders.

We also setup a stock notification system so that customers will receive email alerts about products they’re interested in purchasing as soon as Sage signals to Cloudfy that there’s fresh inventory available.

Are you looking for turn-key B2B ecommerce software with ERP integration and wholesale tools? If so, contact us now to request your free demo.


Your Cloudfy setup comes complete with a rich slate of automation tools and customer self-service features designed to minimize the reliance on your staff for routine tasks. Less admin burden, simpler IT stack, and smoother customer experiences – all out-of-the-box in a fast, turn-key setup.

SAVE $$$

Boost your bottom line by lowering your IT costs and reducing your admin expenses. Cloudfy’s automation tools can slash your processing costs and eliminate multiple software licenses. Plus, you benefit from the IT savings of a done-for-you SaaS solution over pricey in-house development.


Your Cloudfy solution includes the premier slate of b2b ecommerce features for multi-national distribution that can be switched on as your business scales and your needs adapt: EDI ordering, Punchout, Multi-Store Configurations, Multi-Warehousing, Multi-Currency, Multi-Lingual and so much more.

ERP Systems Integration

Cloudfy comes out-of-the-box with pre-built ERP System Integrations so launching your connected ecommerce webstore is just a simple, routine configuration task. This turn-key dynamic expedites your time-to-launch and keeps your setup and maintenance costs way down.

B2B Ecommerce ERP



Streamline your operation, improve customer satisfaction and accelerate your quote-to-cash cycle by giving your clients their own easy-access portal to tackle any-and-all routine requests including:
Mobile Sales Person App-9

Complex Requirements? Bring it on!


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Complex Requirements? Bring it on!


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