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B2B Ecommerce Analytics:  Built-In vs. Third-Party Integration 

Built-In vs. Third-Party Integration

In the dynamic landscape of B2B ecommerce, data has emerged as the key to understanding customer behavior, optimizing operations, and driving business growth. Ecommerce analytics empowers businesses with insights that guide decision-making, enhance customer experiences, and boost revenue. However, a pivotal question arises when implementing an ecommerce platform: should you rely on the built-in analytics features provided by the platform itself or opt for third-party analytics tools through integration? In this blog, we dive into the pros and cons of both approaches to help you make an informed choice that aligns with your B2B ecommerce goals. 

Table of Contents

Built-In Ecommerce Analytics

Built-In Ecommerce Analytics

One of the primary advantages of using built-in analytics features within a B2B ecommerce platform is convenience. Most modern ecommerce platforms come equipped with analytics tools that offer out-of-the-box solutions for tracking key metrics such as website traffic, conversion rates, and order history. Here are some benefits of using built-in analytics: 

Seamless Integration

Built-in analytics are often designed to seamlessly integrate with the ecommerce platform, eliminating the need for complex integrations or data transfers. This ensures a smoother setup process and quicker access to data insights. 

Unified Dashboard

With built-in analytics, you have a unified dashboard that consolidates essential metrics and reports, providing a comprehensive view of your business’s performance. This centralized approach simplifies monitoring and decision-making. 

User-Friendly Interface

Ecommerce platforms prioritize user experience. Built-in analytics typically feature user-friendly interfaces, making it easier for team members with varying levels of technical expertise to navigate and extract insights.

Cost Efficiency

Many ecommerce platforms include basic analytics as part of their packages, which can be cost-effective for businesses just starting their digital journey. 

Third-Party Ecommerce Analytics Integration

Third-Party Ecommerce Analytics Integration

While built-in analytics offer convenience, third-party integration introduces a level of specialization and customization that can greatly benefit your B2B ecommerce operations. Here’s why you might consider integrating third-party analytics tools: 

Advanced Insights

Third-party analytics tools often offer more advanced features, including in-depth segmentation, cohort analysis, and predictive modeling. These capabilities provide granular insights that can drive more strategic decision-making. 


Every B2B business is unique, with its own set of goals and metrics that matter. Third-party analytics tools can be tailored to your specific needs, providing a level of customization that built-in solutions might not offer. 

Cross-Platform Integration

If your business operates across multiple ecommerce platforms or digital channels, third-party analytics tools can consolidate data from various sources, providing a holistic view of your business’s performance. 


As your B2B ecommerce operations grow, you might require more sophisticated analytics capabilities. Third-party tools often offer scalable solutions that can accommodate your evolving needs. 

Data Ownership

With third-party tools, you maintain ownership of your data. This is essential for businesses concerned about data security, privacy, and compliance with regulations like GDPR. 

Balancing Act: Finding the Right Fit

The decision between built-in ecommerce analytics and third-party integration is not a one-size-fits-all choice. It depends on your business’s current needs, future goals, and technical capabilities. Here are some considerations to help you find the right fit: 

Business Complexity

If your B2B ecommerce operations involve complex sales cycles, multiple touchpoints, and varying customer segments, third-party analytics might offer the depth of insights required to optimize these intricate processes. 

Data Volume

If your business generates a large volume of data, a third-party analytics tool might be better equipped to handle and process this data effectively, providing actionable insights in real time. 

Growth Strategy

If your business is poised for rapid growth, a third-party analytics tool can offer the scalability necessary to accommodate increasing data flow and analytics demands. 

Integration Effort

Consider the resources and time required for integration. Built-in analytics are more straightforward to set up, while third-party integration might involve technical complexities that require expertise. 

Budget Allocation

Evaluate your budget and determine how much you can invest in analytics. Built-in solutions might be more cost-effective initially, while third-party tools might offer a higher return on investment over the long term. 

Cloudfy's Approach: Finding Your Perfect Balance

Cloudfy’s B2B ecommerce analytics approach isn’t about choosing one over the other; it’s about finding the balance that suits your business best. Whether you opt for our built-in analytics or integrate third-party tools, we ensure that you’re equipped with the insights you need to thrive: 

Consultative Approach

Cloudfy’s experts work closely with you to understand your business’s unique needs and objectives. We then recommend the most suitable analytics approach, tailored to your context. 

Flexibility and Growth

Cloudfy’s solutions are designed to evolve with your business. If you start with built-in analytics and later require more advanced insights, our integrations seamlessly accommodate your growth trajectory. 

Data-Driven Decisions

Cloudfy’s analytics empower you to make informed decisions at every stage of your B2B journey. Whether you’re monitoring performance, optimizing operations, or enhancing customer experiences, data is at your fingertips. 

In the world of B2B ecommerce analytics, Cloudfy goes beyond a one-size-fits-all approach. We combine the convenience of built-in analytics with the power of third-party integrations, ensuring that you have the tools you need to thrive in the data-driven B2B landscape. With Cloudfy, your analytics strategy isn’t just a choice between two options; it’s a tailored approach that adapts to your business’s unique requirements. Embrace the world of insights with Cloudfy and unlock the true potential of your B2B ecommerce journey. 

Frequently Asked Questions

Built-in ecommerce analytics are features that come integrated within an ecommerce platform. They offer convenience by eliminating the need for additional integrations and provide ready-made solutions for tracking key metrics. 

Built-in analytics provide benefits such as seamless integration with the ecommerce platform, a unified dashboard for comprehensive data, user-friendly interfaces, and cost-efficiency. 

Third-party ecommerce analytics tools are external solutions that can be integrated with your ecommerce platform. They often offer advanced features, customization options, and the ability to consolidate data from multiple sources. 

Third-party analytics tools offer advanced insights, customization to suit your specific business needs, cross-platform integration capabilities, scalability, and the ownership of your data. 

The decision depends on factors such as your business complexity, data volume, growth strategy, integration effort, and budget allocation. Evaluating these aspects will help you find the right fit for your B2B ecommerce goals. 

Cloudfy combines the convenience of built-in analytics with the flexibility of third-party integrations. They offer a consultative approach, flexibility to adapt to your growth, and data-driven decision-making capabilities. 

Yes, Cloudfy's solutions are designed to evolve with your business. You can start with built-in analytics and seamlessly integrate third-party tools as your analytics needs grow. 

Cloudfy's experts work closely with your business to understand its unique needs and objectives. They recommend the most suitable analytics approach, ensuring it aligns with your context and goals. 

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