Customer Experience for your B2B Ecommerce Site
Your customers expect high quality service; whichever sales channel they use. When they visit your B2B ecommerce platform they don’t want to struggle with complex workflows, poor design and difficult payments. Many of your buyers have grown up using the internet and, as ‘digital natives’, they want seamless online experiences.
Cloudfy has powerful, purpose designed customer experience features to make your buyers’ journeys intuitive and easy. It streamlines the buying process, making it simple for customers to find and purchase your products. You can offer personalized pricing and efficient account management. Automated processes minimize order errors to improve accuracy and ensure deliveries arrive on time.
Feature Spotlight
Personalized Customer Experiences
Personalized customer experiences improve purchasing journeys and increase conversion rates. Your different customers can benefit from customized category menus and restricted product offerings, unique homepages and bespoke dashboards.
- Product catalogs. You can create bespoke catalogs for your clients showing the products they buy regularly.
- Unique homepages. A dedicated homepage for each client showcases products and promotions relevant to them. You can include special greetings, client-specific information, calls to action, and imagery.
- Flexible pricing. Cloudfy’s custom pricing tools allow you to create custom pricing based on different tiers of clients. Your integrated enterprise (ERP) system can control all your pricing rules.
Benefits of Cloudfy’s Customer Experience Features
Create loyal customers with seamless and enjoyable purchasing experiences. When you help your customers complete their tasks with ease, they are more likely to buy from you again.
Your satisfied customers will spend more throughout their relationship with your brand. Exceptional customer experiences can increase the average amount your customers spend.
Delighted customers are more likely to share their positive experiences with friends, family, and colleagues. This word-of-mouth marketing can lead to valuable referrals and new customers without significant advertising costs.
Set your company apart from your competitors with exceptional customer experiences. A strong reputation for customer service can become a unique selling point and a competitive advantage.
Attract new customers with your strong brand reputation for consistently positive customer experiences.
Satisfied customers remain loyal. When you regularly meet and exceed their expectations their levels of satisfaction will increase.
Your customers value quality online experiences that reflect a customer-centric culture across your organization. It’s another way to encourage employees at all levels to focus on meeting customer needs.
Tailor your product offer and improve your operations by monitoring and analyzing online interactions with your customers. You can gain valuable insights into preferences, pain points, and trends.
Stay ahead of your competitors through your commitment to continuous improvement. Adjust your processes to address customer concerns and evolving needs, based on real-world buying behavior and feedback.
Efficient and effective automated ordering processes and online customer support reduce your administrative costs. Your customer service teams can spend more time on extra value-added activities.
Increase your cross-selling and upselling success. Satisfied customers are more receptive to your additional offers and recommendations.
Improve engagement with your brand through exceptional customer experiences. Build stronger relationships and increase the likelihood your customers will become advocates.
Create a motivational work environment with positive customer feedback which boosts your employees’ job satisfaction.
Customer Experience Feature
Customer Self Service
Cloudfy’s full ecommerce self-service management system delivers much more than online ordering. Your clients can research your products via your online catalog, download key information, check prices and inventory. From their easy to use dashboard they can place their orders and pay for them, all in one seamless process.
Hosting
To meet your customers’ expectations for fast and reliable online experiences you need the highest levels of performance and availability. Cloudfy is a fully hosted software as a service (SaaS) ecommerce solution provided for an ongoing monthly fee. Hosted in global ISO27001 compliant data centers, Cloudfy delivers robust and reliable online experiences.
Inventory Status Indicators
Your stock-sensitive wholesale clients want clear and simple inventory status indicators . You can show them your stock levels in real time so they can place their orders with confidence. They can also sign up for back-in-stock alerts for their favorite products and receive email or app alerts.
Responsive Design
Reflect your brand throughout your ecommerce site using Cloudfy’s growing range of design templates. Your team can maintain all your key brand elements with easily updated colors, fonts, and styles. Your site will work well on desktop PCs and mobile devices. With powerful content management tools, it’s easy to keep all your information up to date.
Optimized B2B Ecommerce Performance
Maintain your competitive advantage with regular major updates in the cloud each year. You’ll always have the latest tools to meet the specific needs of your B2B customers, and you’ll have protection against known vulnerabilities and threats.
Insights provides printed and digital personal development materials to empower individuals to make positive changes at work and more widely. The company chose Cloudfy’s B2B ecommerce platform for global distribution of their training and workshop materials. Improved ecommerce capabilities streamline operations and improve customer self-service options. Insights can now deliver seamless transactions and enhanced customer interactions, which has led to remarkable growth.
Case study: Tomy
Japanese entertainment giant, Tomy, chose Cloudfy when it was time to modernize their European B2B ecommerce platform. Tomy wanted to find better ways to serve their customers online with seamless customer experiences. The company can now provide fast, efficient and intuitive online journeys. Key customer experience features include multi-user logins, quick ordering, real time inventory visibility and order templates.
London-based Athena Bridal supplies wholesale bridal jewelry to retailers. Cloudfy allows them to showcase their collections for competitive trade purchasing around the clock. Their user-friendly online portal allows their customers to discover the latest products, register for a trade account and easily place orders. Athena can take advantage of customizable banner sections on the homepage and header and footer layouts to highlight their latest jewelry ranges.
Frequently asked questions
Professional B2B customers know from personal shopping experiences that easy and simple online buying is possible. They want clear pricing and personalized offers, efficient purchase processes, and high quality content. Difficult purchasing journeys and order errors could mean they buy elsewhere.
For your B2B buyers time is precious. Efficient purchasing journeys, fast transactions, real-time updates, and reliable deliveries are key. Around the clock online self-service allows your customers to find what they need quickly, when they need it.
B2B purchasing journeys are complex and difficult. Any friction in the buying process will cause frustration and could result in abandoned purchases. Optimizing the usability of your website helps customers find what they’re looking for easily. ERP integration improves your product and inventory information online and automation helps minimize order errors.
Consistent customer experiences both online and offline help to build your company’s brand. Your customers often use several sales channels to make their purchases. When you have the right tools, you can create and manage content easily to deliver high quality experiences everywhere.
Yes. Once you have good online experiences in place, the next step is to personalize customer journeys. You can use the information you have collected about their searches and order histories to increase conversion rates. This allows you to make recommendations and offer bespoke prices, relevant offers and promotions. Pre-populated delivery details at checkout and clear pricing save your customers time and increase customer loyalty.
