Arc Tableware provides quality glassware and tableware for the UK’s hospitality professionals. Their range includes drinkware, tableware, cutlery and food storage. Customers include distributors, home goods retailers, food chains, bars and restaurants, hotels, hospitals, schools and retirement homes.
The company works with professionals all over the world to develop innovative products to meet their customers’ needs. Arc also develops customized business to business (B2B) products including glasses for beverage brands, food and candle containers.
Products
Solution: Customer self-service
Integration: Sage 200
Features: Multi-level order approvals
The Challenge
The hospitality sector is still responding to the changes brought about by the pandemic. Arc Tableware reflected on the situation and realized the importance of providing alternative engagement and purchasing solutions for their customers. They also wanted to become more agile and flexible so they could adapt to market forces beyond their control.
Our Approach
To achieve these goals the company needed to streamline procedures and automate processes. A top priority was online self-service so customers could access, download, review and pay their invoices. It was also important to provide easy access to brochures and marketing materials for customers to download and use. Looking to the future, they also wanted competitor-beating order management tools and flexibility to add new features to streamline processes.
With Cloudfy’s purpose designed B2B ecommerce solution Arc’s customers benefit from simplified ordering and account management. They can login to access, view, print and download their contracts, invoices and order histories using their own customer dashboard. It’s easy to access the most recent product brochures and marketing materials to download and print. There’s no need to wait or contact the customer service team. Arc’s support staff can work more efficiently using the site’s business administration features and can deliver extra value-added activities.
Many of Arc’s customers frequently place repeat orders for the same items so streamlined reordering has also improved customer service. Through their customer portal they can access quick ordering features and favorites lists with a single click. For easy online purchasing there’s also an approvals process with different levels of permission based on user roles. Customers’ main administration users have full permissions and access to approve all orders. Other users can submit orders for dispatch once approved.
With Cloudfy’s bespoke catalog feature Arc can deliver personalized experiences when customers login. They’ll only see relevant products helping to save time and effort when they’re looking for exactly the right items.
Sage 200 ERP integration
For manufacturers, distributors, and wholesalers, supply chain disruptions, material costs and international competition all affect operations. Sage enterprise (ERP) software is a popular choice for businesses of all sizes because of its wide range of solutions. Sage Connect is designed to make your business operations smoother and more efficient with easy integrations for ecommerce and back-office systems. Manual data entry is reduced, minimizing errors.
Results
B2B ecommerce-ERP integration makes it easy to import key records like invoices and customer records. For Arc, automating key processes has reduced many repetitive administration tasks.
Cloudfy synchronizes product information, inventory, pricing and order histories in real time. Wholesale customers can view products, place orders and check their order and invoice history easily online.
Online customer self-service for orders, invoices, payments and documents has freed up customer support resources for other value-added activities.
Find out how you can simplify and streamline your operations with customer self-service. Schedule your complimentary Cloudfy demonstration today.
