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London Carpet Wholesalers Adopt B2B Ecommerce Portal with Dynamics NAV Integration

Asiatic London Logo

London based Asiatic Carpets supplies wholesale carpeting in a myriad of styles, colors, and textures to retailers both big and small. They began as a family-owned-and-operated company in 1960 and was the first in the UK to adapt traditional rug making techniques for a contemporary market. The company continued to grow and launched its largest collection of rugs yet in 2019.

The Challenge

Previously, A.C. used Shopify as its B2B ecommerce software, but Shopify didn’t have the functionality they needed to meet their complex wholesale needs. They also needed a deeper level of integration between their ecommerce store and their Microsoft Dynamics NAV back-office software.

Key Features

Asiatic London Website
View their new ordering portal


The Cloudfy team created a custom-built shipment tracking module used to increase customer self-service so that Asiatic’s sales team to focus on sales rather than responding to shipping status inquiries. The new tracking module pulls the shipping status from their ERP system (Dynamics NAV) and present the data right inside the clients’ dashboards.


Cloudfy’s out-of-the-box client invoice and payment portal feature gives Asiatic’s customers the ability to log in to their dashboards to view and pay their outstanding invoices online 24/7. It’s also integrated their payment gateway providers, Lloyds Bank of London and PayPal. This new self-service dynamic helps to expedite the speed at which Asiatic collects outstanding payments by eliminating all the back-and-forth emailing that used to occur between the accounts receivable department and the clients.


Since Asiatic’s retail partners don’t necessarily have the showroom space to lay out the entire line of carpets, they wanted the ability to present the full product line to the shoppers in the form of a virtual catalog on tablets and other devices. With this e-catalog, customers can find more rugs in various colors, sizes, and textures as well as the amount of stock available. Yet the pricing is hidden since the retailers don’t want to shoppers to see the wholesale rates.

✓ D2C Preparation

Asiatic wants to be poised for future growth, and to do that, they needed a hybrid B2B & D2C platform that will allow them to expand when the time is right. Cloudfy provided the hybrid functionality they needed to set them up for future success without limitation.

Are you looking for similar B2B ecommerce features to help set your wholesale business up for future success? If so, contact us now to schedule your complimentary Cloudfy demo.



Comparable to a Swiss Army Knife, your Cloudfy-powered webstore provides you the premier slate of b2b ecommerce features you can switch on as your business grows – all bundled together in an easy, fast, scalable one-stop-shop solution. Though advanced features like EDI ordering, invoice portals and mobile apps may go beyond your initial requirements, as a fast growing company it’s best to prepare so you can avoid a costly replatforming project in the not-too-distant future. What’s more, Cloudfy’s ability to integrate with virtually any ERP, CRM, e-procurement platform, 3PL or 3rd party software is second-to-none, allowing you to easily pivot when you inevitably upgrade your back-office software.

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