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C.I.T.B. Launches B2B Ecommerce Portal with License Keys for Material Downloads

CITB logo

The Construction Industry Training Board (CITB) provides training materials to member companies, individuals, and training providers. CITB was one of 21 industrial training boards established in the United Kingdom after the passage of the Industrial Training Act of 1964 to address concerns about skills shortages. Serving England, Scotland, and Wales, they work with the construction industry to attract talent and support skills development for workers.

The Challenge

CITB works with third party APIs in order to provide subscription services and both ebook and hard copy publications to members. They needed a webstore that integrated all the pieces seamlessly and automated workflow.

CITB provides electronic skills training publications through an ebook download or a hard copy, and so they needed to design a B2B ecommerce website with serialized ordering so that they could give purchasers of the ebook downloads a unique license key to access their materials. For hard copy materials, the purchaser’s address must be on file for delivery, requiring a system to communicate with the third party provider that prints, warehouses, and distributes the publications.

Another issue was that employer members needed a way to manage their subscription to CITB through the website.

CITB ordering portal
View their new B2B portal

The Solution

Cloudfy integrated the CITB shop with the CITB website to streamline orders. To purchase materials, users must create an account and login. They can search for publications by ISBN without an account. External links are also available for courses.

For electronic downloads, Cloudfy automated the purchase process. A unique license key is sent to the purchaser, and each license key is customized and used only once. A list of license keys is available, and the system updates automatically to show which keys have been used and which are still available for purchase.

Cloudfy also helped automate the process of hard copy deliveries. Previously, CITB had to manually update the API with address and purchase information for PSL Print Management, the third-party provider, which took time staff could have spent on other tasks. Now, CITB’s ordering process is integrated with the third-party provider API so that data such as available stock and the customer’s address are readily accessible when an order is placed.

Cloudfy also automated the subscription piece to provide custom menus for each subscription level, such as corporate users or training users. The updated subscription pages allow employer members to purchase a new subscription, update an existing one with more users, or renew a subscription. The API Cloudfy built sends subscriptions to third-party provider Imagitech, which then updates subscription data.

Another new feature added by Cloudfy is the issuance of an email receipt for credit card payments to confirm the financial transaction has gone through.

If you’re in need of a B2B ecommerce portal that makes it simple for your constituents to easily purchase and download your selection of e-materials, contact us now to discuss your project.


Your Cloudfy setup comes complete with a rich slate of automation tools and customer self-service features designed to minimize the reliance on your staff for routine tasks. Less admin burden, simpler IT stack, and smoother customer experiences – all out-of-the-box in a fast, turn-key setup.

SAVE $$$

Boost your bottom line by lowering your IT costs and reducing your admin expenses. Cloudfy’s automation tools can slash your processing costs and eliminate multiple software licenses. Plus, you benefit from the IT savings of a done-for-you SaaS solution over pricey in-house development.


Your Cloudfy solution includes the premier slate of b2b ecommerce features for multi-national distribution that can be switched on as your business scales and your needs adapt: EDI ordering, Punchout, Multi-Store Configurations, Multi-Warehousing, Multi-Currency, Multi-Lingual and so much more.

ERP Systems Integration

Cloudfy comes out-of-the-box with pre-built ERP System Integrations so launching your connected ecommerce webstore is just a simple, routine configuration task. This turn-key dynamic expedites your time-to-launch and keeps your setup and maintenance costs way down.

B2B Ecommerce ERP



Streamline your operation, improve customer satisfaction and accelerate your quote-to-cash cycle by giving your clients their own easy-access portal to tackle any-and-all routine requests including:
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