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Ordering & Invoicing Portal with SAP Business One Integration for an Irish Hardware Distributor

Joseph Murphy logo and icon

Joseph Murphy, located in Ireland, started in 1916 as a family run wholesale hardware distribution company. Today, they supply a vast range of agricultural, gardening, household, electrical, DIY, paint, and building products to retailers throughout Ireland.

Case for Change

Joseph Murphy used Magento for their B2B ecommerce software, but there were some limitations around its SAP Business One ERP integration and product pricing attributes. And so they turned to Cloudfy as a more ideal solution to deal with these connection issues.

screenshot of Joseph Murphy homepage
View their new B2B ordering portal

Key Features


Using our brand attributes functionality, Cloudfy built a brand directory for Joseph Murphy’s B2B ecommerce site, enabling J.M. to assign values to attributes, or brand to products, and then the brand directory page gets populated automatically based on the values that are assigned.


Since Joseph Murphy’s customers tend to be very stock sensitive, we built them an elaborate traffic-light-style inventory indicator system to present their customers with different messages depending on the quantity of inventory. Their site also uses back-in-stock notifications that are triggered automatically and sent via email to their clients who had signed up to be notified when their favorite product is available again for purchase.


Cloudfy has created more efficiencies for Joseph Murphy by pulling their customers’ invoices from SAP B1 to the customer portal so that their customers now have 24/7 access and clients can view and download their invoices anytime they wish rather than have to submit a request to the J.M. offices.


Cloudfy offers additional self-service for Joseph Murphy’s customers with Return Merchandise Authorization (RMA) capabilities. Customers can login to the portal, navigate to their order history, and choose to return orders from right there.

Do you need similar features to increase efficiency in your business and encourage customers self-service habits? If so, contact us now to request your free demo.



Comparable to a Swiss Army Knife, your Cloudfy-powered webstore provides you the premier slate of b2b ecommerce features you can switch on as your business grows – all bundled together in an easy, fast, scalable one-stop-shop solution. Though advanced features like EDI ordering, invoice portals and mobile apps may go beyond your initial requirements, as a fast growing company it’s best to prepare so you can avoid a costly replatforming project in the not-too-distant future. What’s more, Cloudfy’s ability to integrate with virtually any ERP, CRM, e-procurement platform, 3PL or 3rd party software is second-to-none, allowing you to easily pivot when you inevitably upgrade your back-office software.

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