What is multi-storefront ecommerce?
More traditional online businesses might build a single ecommerce site for a specific purpose. However, for companies that sell to multiple sectors or need to reach audiences around the world a more flexible approach is required that can still be operated efficiently.
Multi-storefront ecommerce functionality allows you to launch and manage multiple stores from a single platform. This overcomes the challenges of synchronizing and maintaining multiple sites, inventory, and business processes. It’s even possible to create a specific storefront for each major customer.
Bespoke sites can include tailored designs, product ranges, pricing, and exclusive offers and promotions.
Importantly, for businesses expanding into international markets, multiple storefronts can meet local needs including languages, product requirements, and payment options while maintaining a single source for product information and consistent branding.
The benefits of multi-storefront ecommerce
Multiple sites and brands – large organizations can offer a unique purchasing experience and manage multiple brands without compromising centralized services.
Niche markets – niche websites can be created and optimized for specific product categories, events, and promotions to improve conversion rates. Risks are minimized because it isn’t necessary to build dedicated sites.
Multiple business models – depending on your business type you can integrate multiple business models including business to business (B2B) and direct to consumer (D2C) operations from a single platform.
Marketplaces – you can also offer local marketplace experiences to global shoppers.
Your multi-storefront ecommerce strategy
Both your business and your customers can benefit from a multi-storefront strategy. Navigation and product information on a single site can quickly become confusing for large organizations with multiple divisions and vertical markets. By operating multiple storefronts, you can give each buying audience a fully tailored and streamlined experience.
You can also target your marketing and promotions to your audience and market sector based on customer preferences and buying habits. You can even build microsites for your retailers to optimize sales.
With access from a master portal, you can manage all your storefronts, updating product information once to share across all your stores.
You can streamline processes and effectively integrate with other business systems such as product information management (PIM), content management (CMS), inventory management (IM) and customer relationship management (CRM).
Meeting your customers’ needs
When you are managing both B2B and D2C sales you will need different user experiences for your audiences. Products, pricing, and payment terms can all be tailored for different customer types.
You can also create multiple storefronts for different geographic regions to display products that are relevant for each location using the local language, pricing, and currencies, and including local taxes and appropriate shipping options.
Managing multiple storefronts
Inventory levels, catalogs, and customer databases can all be streamlined through integration with your enterprise resource planning (ERP) systems.
You will need to take a view about centralization versus distributed responsibility for your sites, taking account of the trade-off between local expertise and brand consistency.
To achieve the best search engine results, you will want to optimize your content to your target locations, sectors, and audiences. This will include appropriate titles, headers, and meta data, so each market must be carefully researched.
When you promote specific groups of products from your existing catalog on a separate site it will improve your search engine visibility and ranking and identify your business as a specialist provider. When you enter niche markets there is often less competition, providing opportunities to improve your rankings for relevant keywords.
While you are selling to distinct market sectors you can also improve efficiency through centralized order management. This will allow you to streamline and control fulfillment, customer service, and shipping processes.
Talk to one of our experts about the benefits of Cloudfy multi-storefront for your business.