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Multi-site Feature for B2B Client Customization

Launch multiple customized B2B storefronts built around the same ecommerce hub

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With Cloudfy multi-storefront functionality you can meet the needs of multiple audiences, support your plans for international growth, and promote specific products to different market sectors.

What is multi-site ecommerce?

More traditional online businesses might build a single ecommerce site for a specific purpose. However, for companies that sell to multiple sectors or sell internationally, a more flexible approach is required that can still be operated efficiently.

Multi-storefront ecommerce functionality allows you to launch and manage multiple stores from a single platform. This overcomes the challenges of synchronizing and maintaining multiple sites, inventory, and business processes. It’s even possible to create a specific storefront for each major customer.

Bespoke sites can include tailored designs, product ranges, pricing, and exclusive offers and promotions.

COMMON MULTI-SITE SCENARIOS

Multiple Brands

If you're a large operation selling multiple brands, you may want to offer unique purchasing experiences around your brands while still keeping your tech stack to a minimum.

Niche Markets

If you're selling your products to multiple niche markets, you can optimize your conversion rates with highly focused websites, optimized for specific product categories.

B2B & D2C Sales

When you're managing both B2B and D2C sales, you may find it beneficial to create two different sites, each with user experiences geared towards each of your audiences.

Global Selling

You can create multiple ecommerce storefronts to display products that are relevant for different countries using the local languages, pricing and currencies.

MULTI-SITE BENEFITS

Better UX

By operating multiple storefronts, you can give each buying audience a fully tailored and streamlined user experience and increase customer satisfaction as a result.

Cost Savings

While you are selling to distinct market sectors you can also improve efficiency through centralized order management. And by keeping the size of your tech stack to a minimum.

S.E.O. Boost

When you promote specific groups of products on their own independent website, the focused content will help your search engine rank and brand your business as a specialist provider.

Custom Promotions

Using microsites, you can better target your marketing and promotions to your clients based on their unique buying habits. And you can even build microsites for your retail clients to optimize their sales.

Centralization

Manage all your storefronts from one master portal - updating product information once to share across all your sites. This helps you streamline and control fulfillment, customer service, and shipping processes.

Integration

You can streamline processes and effectively integrate with other business systems such as product information management, content management, inventory management, ERP and CRM.

EASY API CONNECTIVITY

Done-for-you ERP Integration

Cloudfy comes pre-built with integrations to many major ERP systems, so launching your connected ecommerce webstore is just a routine configuration task (done by Cloudfy), not a big scoping and development project you’d otherwise have to hire a 3rd party for. This turn-key dynamic keeps your costs low and expedites your time-to-launch. All Integrations >

THE CLOUDFY DIFFERENCE

EVERYTHING YOU NEED TO SCALE

Comparable to a Swiss Army Knife, your Cloudfy-powered webstore provides you the premier slate of b2b ecommerce features you can switch on as your business grows – all bundled together in an easy, fast, scalable one-stop-shop solution. Though advanced features like EDI ordering, invoice portals and mobile apps may go beyond your initial requirements, as a fast growing company it’s best to prepare so you can avoid a costly replatforming project in the not-too-distant future. What’s more, Cloudfy’s ability to integrate with virtually any ERP, CRM, e-procurement platform, 3PL or 3rd party software is second-to-none, allowing you to easily pivot when you inevitably upgrade your back-office software.

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FEATURED CASE STUDY

Heineken

Heineken needed to quickly deploy a B2B ecommerce solution to allow their wholesale customers to order online 24/7. From their P.V. Union Brewery in Slovenia, the new client ordering portal would serve nearby bars, restaurants, and distributors with their daily, weekly and monthly orders… Full Case Study

"Great work by the Cloudfy team launching our B2B portal in record time."

Tilen K., Ecommerce Manager, Heineken