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Sportswear Brand Launches Ecommerce Portal with Customizable Team Apparel Shops

Samurai Sportswear Logo

Founded in 1996, Samurai Sportswear Ltd is a privately owned English sportswear brand specializing in the manufacturing of custom made teamwear and leisurewear garments for sports clubs, schools and universities all around the world. With a heritage of manufacturing for rugby, Samurai Sportswear now supplies garments for a wide range of sports including Rugby, Hockey, Cricket and Netball.

Unlike most of its competitors, Samurai Sportswear manufacturers garments at its own factory in China, providing customers access to the latest garment and fabric technology and the most skilled garment technicians in the world.

The Challenge

Samurai had worked with a few off-the-shelf ecommerce platforms over the years, often finding B2B functionality and specifically club shops functionality difficult to implement. In addition finding a web agency with the skill set across ecommerce, B2B and Sage 200 integration meant responsibilities split among multiple partners.

Samurai realized their future growth would be driven as much online as well as offline. With a specific aim of growing in all markets both locally and internationally, Samurai sought out a platform that could offer product customization functionality, multiple product catalogs, individual customer pricing, club shops, retail ecommerce and robust integration with Sage 200.

Samuria online clothing store

The Solution

Cloudfy rapidly delivered a Hybrid B2B/D2C Ecommerce site for Samurai with full Sage 200 integration, allowing Samurai to retire their legacy website. In addition Cloudfy enabled shop functionality providing sub stores for each of their club and school customers, allowing them to see only their tailored range of products.

The combined Cloudfy platform provides Samurai Sportswear with a single customer location for viewing and purchasing products, viewing previous transactions and paying aged debt. In addition the unique Club shop store view gives each club customer a unique viewing and ordering experience serving both B2B and retail customers.

If you’re looking for a b2b ecommerce solution that can accommodate highly customized purchase orders, contact us now to request your free Cloudfy demo.


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