b2b ecommerce mistakes

B2B ecommerce mistakes to avoid

There are many distinct challenges in B2B ecommerce that mean lessons from more developed B2C ecommerce won’t translate directly. Here are some of our recommendations to help you avoid mistakes. Product information for people Your online content should be written … Read More

mobile b2b ecommerce

How is mobile being used in B2B ecommerce?

Today’s buyers are regularly making large and complex purchases using multiple channels. Exceeding their expectations will be one of the major challenges for B2B ecommerce companies in 2019. Complex approvals, payment methods, and fulfilment options all need to be accommodated … Read More

customer centric b2b ecommerce

Taking the customer-centric approach in B2B ecommerce

B2B sellers that put their customers’ experience at the centre of their ecommerce plans will transform their performance in the next few years. B2B organisations can’t rely on their specialised products to provide differentiation in the marketplace. More and more … Read More

How to optimise your B2B website to boost conversions

How to optimise your B2B website to boost conversions

Having great search engine optimisation will make sure your business is discovered online. Excellent content will build your brand and give your buyers confidence. To get the best return on your marketing investment, the next step is to secure those … Read More

why are companies buying online

Why are more companies buying online?

It has taken longer for business to business (B2B) companies to adopt ecommerce, compared to the retail sector. However, the success of Amazon Business and the increasing number of Millennial B2B buyers are making B2B ecommerce an increasing priority. New … Read More

reaching for the sky with b2b ecommerce

Why B2B Ecommerce Is An Anticipated Growth Area

On average, today’s business to business (B2B) buyers are under 35 – in other words, they are Millennials who have grown up with the internet. This could explain why the number of B2B purchases made online has increased by 25% … Read More

free demo of cloudfy in action

What You Can Learn During A Free Demo From Cloudfy

Manufacturing, wholesale and distribution businesses around the world have already discovered the power of Cloud-based ecommerce platforms and Cloudfy is one of the preferred solutions for market leaders. Now that you’re ready to take the next step for the growth … Read More

Cloudfy B2B

The importance of looking after existing B2B customers

As a B2B business, or any business for that matter, a key part of your strategy likely centres around attracting and acquiring new customers. But there’s a risk that businesses can become somewhat one-track minded and devote so much time … Read More

B2B Ecommerce 2019

Top 5 predictions for B2B ecommerce in 2019

As 2018 draws to a close, thoughts for businesses across all industries inevitably turn to the next 12 months. There will be goals being set and targets identified. From a B2B ecommerce perspective, it’s all about ensuring that business thrives … Read More

B2B Business

5 things not to neglect in 2019 as a B2B business

B2B business is a competitive area and making small adjustments to your business processes can have a big impact. In the main, B2B businesses today are making positive steps when it comes to meeting the needs of their customers. More … Read More


What B2B purchasers want to know about your business

Getting the design, content and functionality of a B2B website right can be the difference between meeting your goals and falling short. There can be a temptation to get as much information and as many products as possible in front … Read More


Introducing Version 3 of the Cloudfy Platform

As a leading B2B ecommerce platform used to power manufacturing, distribution and service businesses around the world, we’re proud of what Cloudfy brings to the table. And while we like what we’ve achieved with Cloudfy since it was first launched … Read More