Best-In-Class B2B Ecommerce Portal for Food & Beverage Industry
Staying ahead of current trends in the food & beverage (F&B) sector helps you gain and maintain a competitive advantage.
With Cloudfy’s latest business to business (B2B) ecommerce features you can streamline sales, meet peak demand, and increase profits. Improved efficiency saves valuable time, helping you stay ahead of competitors. It’s easy to handle split orders and exclusivity deals, and you’ll have a solution that grows with your business.
Your buyers can find products quickly and efficiently, keep track of your stock levels and place their orders easily. Improved inventory visibility also helps you optimize warehouse operations to save time and money.

The need to improve management of perishable products and to find new delivery and storage options is driving change across the F&B sector. From sourcing raw materials to logistics, B2B ecommerce is helping to transform the F&B supply chain.
The F&B market continues to grow in both volume and sales value, driven in part by increased online grocery shopping and direct to consumer (D2C) sales. Understanding current trends and buying habits helps you identify new markets and increase sales with effective strategies for success.
A B2B ecommerce solution for your food & beverage business
Materials shortages and supply chain pressures often disrupt your F&B business. Increasing costs, changing legislation and international import and export rules are adding complexity. With the latest B2B ecommerce technology you can respond quickly and effectively to changing market conditions.
Cloudfy simplifies purchasing journeys with easy navigation, real-time inventory visibility and tailored pricing. Automatic workflows and reduced order errors improve efficiency and customer satisfaction. You can enhance customer experiences and increase loyalty to help your business grow.
Key features to simplify, save and scale your food & beverage business
Inventory visibility
The demand for fast delivery is affecting the whole F&B supply chain. You must optimize operations to meet these expectations. Providing online inventory visibility via your B2B ecommerce platform increases customer satisfaction and minimizes orders for out-of-stock items. Integration with your enterprise (ERP) system ensures your customers can always see your latest inventory levels.
Traceability
Improving food safety and keeping consumers informed is essential in the F&B sector. Serialized order management streamlines tracking and control of your products. You can generate serialized stock numbers using your preferred software and allocate them automatically when customers place their orders. You can track shipments, confirm deliveries and simplify product recalls if needed.
Easy reordering
Many of your customers order the same items time and again. Easy reordering tools allow your customers to email or upload Excel orders for fulfillment via Cloudfy, for example. Alternatively, they can save templates and favorites lists to update and send whenever they need to place an order with just one click.
Large product catalogs
Managing a product catalog with hundreds or even thousands of F&B items is a major administrative overhead. Cloudfy provides a robust and dynamic solution purpose designed for complex ordering in the F&B sector. You can use the out-of-the-box product information management (PIM)features or integrate with your own third- party PIM software.
Direct to consumer sales
You don’t need a separate website to sell directly to consumers (PIM) as well as your channel partners. It’s easy to share some or all your products at retail prices with a guest checkout for consumers. At the same time registered trade customers can login to purchase at their contracted prices and manage their accounts online.
Customer Self Service
Customer self-service speeds up sales and reduces errors. Your customers can discover, browse and choose your products easily and efficiently. With a frictionless checkout and easy payment options ordering is simple and problem-free. You can deliver seamless end-to-end online experiences and customers can manage their accounts, orders, and enquiries online.
Case Study: Heineken
In Slovenia the Heineken Pivovarna Lasko Union Brewery is one of the largest beverage producers. The company wanted to empower their B2B customers in bars, restaurants and cafés through online ordering. Fast deployment and SAP integration were priorities. Cloudfy delivered all the B2B ecommerce features the company needed in just eight weeks.
Case Study: Delice de France
Delice de France supplies fine frozen bakery goods, chilled items, beverages and ice cream to food services and retail partners. The company creates new products regularly, based on invaluable market insights and customer preference data. Delice de France chose Cloudfy for their B2B ecommerce replatforming project, designed to deliver outstanding user experiences and strong branding.