Best-in-Class B2B Ecommerce Portal for Fast Moving Consumer Goods (FMCG)
The Cloudfy business to business (B2B) ecommerce platform is purpose designed for high volume complex ordering in the FMCG industry. When margins are so tight, it improves efficiency and saves valuable time, helping you stay ahead of competitors. When you face global uncertainty and instability and an increasingly price sensitive market you must remain agile. However, for innovators and leaders, the FMCG sector is still expanding and profitable.
B2B ecommerce helps your buyers source products quickly and efficiently and provides new ways to manage supplier relationships and sales. Your customers can track stock levels and cost-effectively manage replenishment. Improved inventory visibility helps you optimize warehouse operations to save time and money.
FMCG retailers rely on the efficiency and effectiveness of manufacturers, distributors and wholesalers. They must offer the right items and present them in the right way to optimize sales. They need finely tuned pricing agreements and reliable supplies to maintain their stock levels.
B2B ecommerce improves visibility, efficiency, and collaboration throughout the FMCG supply chain. Easy site navigation and search features and a frictionless checkout help your customers place their orders quickly and easily.
With Cloudfy’s out-of-the-box features you and your customers can efficiently process high order volumes and streamline the ordering process. Automated order processing digitally transforms sales, and frictionless payments speed up your order-to-cash (O2C) cycle.
A B2B ecommerce solution for your FMCG business
Materials shortages, increased costs and supply chain pressures can all disrupt your FMCG business. The latest technology helps you respond quickly and effectively to changing market conditions.
Cloudfy simplifies your buyers’ purchasing journeys with easy navigation, real-time inventory visibility and tailored pricing. Automatic workflows and reduced order errors improve efficiency and customer satisfaction. You can enhance customer experiences and increase loyalty to help your business grow.
Key features to simplify, save and scale your FMCG business
With Cloudfy’s turn-key B2B ecommerce platform, your clients can quickly order and restock their time-sensitive FMCG inventory. The following out-of-the-box features can help both you AND your customers efficiently submit and process high order volumes and streamline the ordering process, eliminating errors, improving customer satisfaction, and saving both time AND money!
Easy Repeat Ordering
Your customers often reorder the same products, so they’ll appreciate easy reordering tools. From their user dashboard they can go to their order history to reorder the same items with just one click. They can adjust the quantities and save favorite order templates. If they prefer, they can simply email or upload their order as an Excel file and Cloudfy does the rest.
Ordering apps
You can support your skilled sales team with a field sales representative app . They can access real-time data and valuable insights to improve performance. Working on or offline, they can review product information, stock levels and customer-specific pricing. Your customers can benefit from easy mobile ordering too. With the customer ordering app , they can use the cameras on their mobile devices to scan bar codes and product numbers.
ERP Integration
Seamless integration with your back-office systems improves processes and gives you end to end visibility of operations. Pre-built integrations for the leading enterprise (ERP) systems streamline and simplify implementation of your new ecommerce site. Your salespeople and customers have immediate access to accurate inventory information, customer records, and order histories.
Analytics
Analyzing data in near real time helps you identify sales trends and respond quickly. You can predict what’s coming next and prepare in advance. Reliable data analytics improve marketing, promotions and search engine performance. You can immediately see which user journeys deliver the best conversion rates and where customers leave your website.
Inventory Visiblity
Your customers can sign up to receive daily, weekly, or monthly email exports of your stock counts . They can view, download or import your data into their own business systems. By simply checking a box they can receive back in stock alerts for notifications when their preferred products are available.
Subscription Orders
For customers who receive the same items regularly it’s even simpler to stay up to date with subscription ordering . It’s easy to set the items, quantities, frequency and duration of a repeat order, then it’s all automatic. If your customers must approve orders before dispatch, you can send them a simple reminder in advance.
FEATURED CASE STUDY
Primeline operates across many industry sectors including FMCG. It is the exclusive distributor of a range of branded tobacco products and e-cigarettes throughout Ireland. They chose Cloudfy to replatform their B2B ecommerce portal to provide easy logins for their grocery, supermarket and pharmacy clients. It’s now straightforward to create different pricing groups for their wholesale customers, based on their contracts.
FEATURED CASE STUDY
EFG Housewares is the UK’s largest independent trade-only wholesale business. Their lines include giftware, DIY, toys, party ware, electrical items, plastic ware, toiletries, and seasonal products. The company chose Cloudfy to showcase over 50,000 product lines from more than 1000 top UK brands. Registered trade customers around the world can now access their full product range at any time.
Find out how Cloudfy helps you simplify and scale your FMCG business and save money.
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B2B Challenges in the FMCG Industry
