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Accelerate Sales Online with Cloudfy’s Merchandising and Promotions Capabilities

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Cloudfy is redefining ecommerce. Tailor made for wholesalers, distributors, importers and manufacturer’s needs, Cloudfy’s rich suite of functionality is designed to make trading online a whole lot more affordable and hassle free for companies while offering their trade audience a seamless buying experience online, every time.

With the democratization of ecommerce, the lines between B2B and D2C experiences are becoming more converged than ever before. Trade buyers in reality are consumers themselves and are seeking D2C like experiences when interacting with their suppliers.  They are now more demanding when it comes to speed, search and the user experience. They want choice when it comes to how they can communicate with a business, payment options from proforma to on credit and a wider variety of delivery options.  Trade buyers are also responsive to marketing initiatives online.

With 10 years of ecommerce experience, Cloudfy offers a best in breed ecommerce platform that enables a trade business to deliver on all of these increasing demands and so much more.

Cloudfy goes far beyond being just a 24/7 self-service ordering portal for busy trade buyers. The rich suite of Merchandising and Promotions functionality enables a wholesaler or manufacturer to create new sales opportunities through the use of voucher codes, discounts and special offers which enables a business to step outside their normal pricing rules, enabling a business to market tactically when needed.

Cloudfy’s Abandoned Basket Email functionality reminds customers they have left something before checkout. Cloudfy also offers an inbuilt email marketing and blog function for proactive communication directly with customers alternatively there is integration with 3rd party solutions such as Mailchimp, Dotdigital or Bronto available.

For B2B companies who find their online business also attracts consumers, the Find a Retailer functionality is a handy addition to not only point your consumers to those retailers who stock your product, but is also appreciated by your trade customers who will value the visibility of their business and the potential increase in foot traffic that may bring.

Cloudfy offers Timed Promotions and Offers, which enables promotions to appear on your ecommerce site at set times, or against certain criteria. For example, if a trade customer’s basket order value exceed £1000, a free item can be added to the basket, a discount code offered or the entire order can be discounted by 10%.  This type of tactical flexibility can bring excellent improvements to average order values and foster more loyalty through the added benefit of such rewards.

Last but not least, is the Special Offers and Sale Category functionality.  Our insights from our 10 years’ experience working with B2B’s show the need for unique categories that may span the following types of offerings; new seasonal lines throughout the year, end of line stock clearance, special editions and pre-season special offers to name a few of the more common ones.  Cloudfy has built into its standard features the ability to quickly and easily set up special categories designed especially for this purpose.  Products can be tagged with ‘Offer’ attribute set are listed in these categories to enable busy trade buyers to easily browse and add to basket from a range of special categories.

Keen to learn more about Cloudfy’s extensive features?  Call our dedicated team of ecommerce advisors who on hand and happy to help you understand the power of Cloudfy.

Interested? Contact us today to setup a free demo.

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B2B Features Out-of-the-box

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FEATURED CASE STUDY

Online Ordering Portal for Heineken Brewery with SAP S/4 HANA Integration

Heineken sought a solution to be quickly deployed to allow their B2B customers to order online. Focused on the Slovenian market for the Pivovarna Lasko Union Brewery, the B2B ecommerce solution would serve bars, restaurants, cafes with their daily, weekly and monthly orders… Read More