Product/Service Catalog for your B2B Ecommerce Site
Cloudfy provides you with a comprehensive solution to managing your product and service catalogs efficiently. You can easily track and manage your products and services and improve overall customer experiences. Your buyers will trust your site to deliver accurate information, making their visits more likely to convert into sales.
Feature Spotlight
Personalized experiences increase customer satisfaction and improve conversion rates. Like most B2B companies you’re probably managing complex pricing structures, including breakpoints, bundles, customization, and promotions. Catalog personalization allows you to show each registered customer their own bespoke menus and relevant prices. You can provide tailored views for each company, division, department, or even individual buyers.
- Customized views. If needed, each group within an organization can see its own catalog. If your catalog includes thousands of items, this can save valuable time.
- Easy reordering. Your customers can reorder their most frequently bought products and regular purchases.
- Fast and efficient. Previous purchases can be pre-assigned, ready for fast and efficient ordering.
Benefits of Product/Service Catalog Feature
Help your customers make informed purchasing decisions by showcasing product features, specifications, and bespoke pricing.
Simplify navigation and help your customers explore your products and services with clear categories, subcategories, and filters.
Encourage visitors to explore your site and make purchases with positive customer experiences created by a user-friendly catalog.
Engage new customers with high-quality images and attractive, easy-to-use page designs that work well on all devices
Boost your sales by suggesting products from your catalog to complement your customers’ purchases.
Simplify B2B online journeys with enterprise (ERP) system integration for customized pricing, quantities, and products based on different criteria.
Build your brand with consistent information across your website, social media, POS, marketing materials, and sales presentations.
Make it easier for your potential customers to discover you online. Optimize detailed product and service descriptions, keywords, and metadata to improve your site’s SEO.
Meet expectations for easy B2B mobile purchasing with a well-designed product catalog for seamless experiences on desktop and mobile devices.
Answer many customer questions immediately with a comprehensive online catalog and reduce basic customer service enquiries.
Meet customer needs for reliable and accurate inventory information, customizable inventory indicators, back in stock alerts and lead time visibility.
Help customers build their orders quickly and easily on desktop and mobile devices or using the customer ordering app.
Improve your marketing campaigns with reliable and consistent online content supporting emails, events, news and blogs, discounts and vouchers.
Reinforce your brand identity and messaging with consistent, high quality content to showcase your products or services.
Learn more about your customers’ preferences by analyzing their catalog choices to refine your solutions and marketing strategies.
Make sure customers always see the latest information with easy new product updates and automated pricing and product information management.
Product/Service Catalogue Feature
Product types and attributes
Speed up product discovery for your customers by adding attributes like brand, color, size, and more. Activate product filters in categories and offer customizable options with configurable product types.
Information Downloads
Empower your customers with Cloudfy's Multi-Media Download Library. They can easily access and download product details, including descriptions, SKU, EAN, pricing, images, and more. Ideal for large businesses and online retailers.
Product Templates
Define the style and presentation of various product types using Cloudfy's versatile product listing templates. These templates work seamlessly for single products, bundles, or selectable items.
Menus and Categories
Showcase categories and subcategories in a large menu view for desktop PC and laptop users. Just switch the powerful mega menu feature off to replace with a standard category navigation.
Order Histories
Help your customers manage their accounts with easy views of their order activity on login. They can view and print invoices and orders, check their order status and make payments easily online. You can use the same information to improve targeted newsletters and promotional emails.
Case study: CID
CID is one of the UK’s leading suppliers to civil engineering contractors, utilities and the construction sector. It promises customers quick and simple ordering experiences and outstanding service. To improve customer service, increase online sales and enhance efficiency CID chose Cloudfy as their flexible and scalable B2B ecommerce solution. Taking full advantage of Cloudfy’s pre-built ERP integrations, the company can now support multiple user workflows and site-specific catalogs.
Case study: Asiatic
London based Asiatic Carpets supplies wholesale carpeting to a wide range of retailers. To meet its complex trade-only requirements, the company chose Cloudfy to simplify, save and scale its online business. Their retail partners can’t show their whole line of carpets in their showrooms. Asiatic can now offer a virtual showroom with their whole catalog available on tablets and other devices. Their retailers can see the ranges of colors, sizes, and textures as well as the amount of stock available.
Case study: Insights
Insights distributes digital and printed training and development materials around the world. The company wanted to improve its ecommerce capabilities with streamlined online self-service options and ERP integration. The company’s robust B2B ecommerce platform now features an improved catalog for effortless order processing and navigation.
Frequently asked questions
B2B ecommerce catalog management makes sure all your online sales channels benefit from organized, structured, and up-to-date information. It helps customers find what they’re looking for and feel comfortable making their purchases. You can save time and money with automated processes to deliver the right information to different audiences.
B2B online sales have already overtaken online consumer shopping. However,
poor catalog management leads to inaccurate product information and inventory visibility that can harm your sales figures. Good catalog management simplifies product pages and automatically organizes key information, helping customers find what they need.
Yes, with ERP integration you can keep all your product information in one place. You can then share it consistently across multiple sales channels. You can choose which information your customers see, where and when.
A well-designed and implemented product catalog helps customers discover your products online. With easy-to-use navigation and search tools you can guide them to exactly the right items. They can simply select what they need and go straight to checkout to enter their delivery information and make their payment. You’ll minimize product returns, reduce customer service enquiries and improve your cashflow.
Ideally you never run out of stock, but supply chain disruptions and increases in demand can empty your shelves. You can set thresholds for key inventory to maintain minimum levels and your customers can register for notifications when stocks are back to normal.
