Best-In-Class Subscription Ordering Tools for B2B EcommerceYou will want to compare the benefits that market-leading ecommerce platforms have to offer you in 2021, including Cloudfy, Magento, BigCommerce and Shopify Plus.
Whether you are planning to launch a brand-new ecommerce platform or update your existing solution to compete in a digitally transformed world, here is an overview of the benefits these options can provide for your business.
Choosing the right ecommerce platform
There are a lot of options available for business-to-business (B2B) and retail (B2C) markets. Choosing the right platform will be an essential part of your business strategy in 2021, so here are some things to think about.
Integration: In a digital world, you should be able to manage your inventory seamlessly with order management, accounting, your point-of-sale (POS) requirements and your customer relationship management (CRM) needs.
Customer journey: Providing your marketing, sales, customer service, aftersales and product development teams with a single, accurate view of customer behavior is the best way to deliver high quality customer experiences that will make you stand out from the crowd.
Order management: Your customers expect to track their order at any time and from anywhere, as well as return any purchase. This should include both on- and offline purchases, and your teams should be able to see the same information as your customers.
Growth: Whatever platform you choose should be able to grow with your business and expand to support multiple currencies and regions around the world.
As part of the process, it’s also a good idea to look at the impact your choice will have on your existing operations and how it will work across your business, for your customers and business partners.
Cloudfy is a cloud-based software as a service (SaaS) ecommerce platform designed to help any type of business launch a new, scalable website in weeks rather than months or years.
Part of the Williams Commerce Group, it has been designed from the outset to provide an out-of-the-box solution to meet the needs of online retailers, manufacturers and distributors. Its application programming interface (API) is powerful and flexible and flat file integration tools are available, making it a good choice for businesses looking for bespoke solutions and customization.
It allows businesses to manage orders, pricing, stocks and accounting through integration with leading enterprise resource planning (ERP) systems such as Microsoft Dynamics 365 and NetSuite, as well as other CRM, accounting, warehousing and business systems.
Cloudfy is updated regularly, delivering up to date functionality and security in the cloud. Features include:
- Multi-level account authorization
- Quote workflows
- Bespoke menus
- Delivery configuration
- Customer ordering app
- Aged debt management
- Predictive search
- Product management
- Configure price quote (CPQ)
- Custom product options
- Custom Wholesale Pricing
- Page Designer
- Personalized customer home pages
- Pre-built marketplace connectors
Magento Commerce is a popular platform used worldwide by all types of ecommerce businesses. It is recognized as a leader in Forrester’s 2020 wave report.
Owned by Adobe, it has been added to the Adobe Experience Cloud to provide digital commerce, order management and predictive intelligence in a unified commerce platform for a wide variety of business sectors.
Magento is available as a platform as a service (PaaS) solution to meet all your ecommerce technology, capacity, equipment and maintenance requirements. It’s features include:
- A page builder
- Product recommendations
- Custom pricing and catalog
- Back-end system integration
- Support for corporate accounts
- Omnichannel selling features
- Reporting and analytics
- Quotes and negotiations options
- Order processing and inventory management.
BigCommerce is suitable for both small businesses and larger companies with high volume sales. It provides tools to help you launch a site quickly and offers a range of connectors and integrations.
BigCommerce is especially suitable for businesses that are interested in separating their customer presentation layer from their ecommerce platform and other business systems in a headless approach. It offers a good range of themes, social media integrations and payment options. A range of quote builders are available which are useful for service-based businesses. Other features include:
- Subscriptions and quick re-ordering
- Advanced shipping options
- Automatic volume discounts
- Payment services
- Business system integrations
- Discounted and custom prices
- Audience segmentation
- Responsive designs
Shopify Plus is one of the most popular choices for fast-growing businesses and powers almost a million online stores around the world. It is designed to be extensible, so it’s a good choice for businesses that want to start small but expect to grow quickly. You can also launch multiple websites from the same back-end system.
Although not available in all countries, Shopify Payments can help you to reduce your transaction costs. There’s also a wholesale option that you can add to your website. Features include:
- Dedicated storefronts
- Multiple sales channels available from a single dashboard
- Advanced custom pricing
- Integration with Avalara for taxation
- One-step checkout options
- Wholesale selling
- Drop shipping via apps like Orbelo
Summary – Cloudfy, Magento, BigCommerce, Shopify Plus
|Business type||B2B and retail||Retail and B2B||Retail with growing B2B functionality||Retail with growing B2B functionality|
|Good for||Bespoke solutions||Professional developers||High volume businesses||Fast-growing businesses|
|Integrations||Out-of-the-box and APIs||Magento Solution Partners and APIs||eBridge Connections and APIs||Shopify Plus Partners and APIs|
Find out more
Wherever you are in your ecommerce journey, we always recommend you thoroughly review as many of the leading options for your business as you can before making your final decision about a new ecommerce platform.
As a first step please contact us to book a free Cloudfy demonstration.