Cloudfy B2B Ecommerce Software
Purpose-Built B2B SaaS Platform
Stop Losing Sales to
Manual Orders and Broken Processes
Cloudfy is the B2B ecommerce platform that integrates with your ERP, automates order processing, and gives your trade customers a self-service portal they will actually use. Live in weeks, not months.
3x
Online revenue growth achieved by EFG Housewares in under 12 months
8 weeks
Typical time from contract to a fully integrated, live B2B platform
20,000+
Trade customers served on a single Cloudfy deployment for Macfarlane Group
Trusted by
MACFARLANE GROUP
DELICE DE FRANCE
EFG HOUSEWARES
HEXIS GRAPHICS
BONNINGTON PLASTICS
DEXSHELL
Who It Is For
Built Around the Real Pressures of B2B Sales
Whether you are in operations, sales or IT, Cloudfy speaks directly to the challenges your role faces every day.
Operations Director / MD
Manufacturers and Distributors
- Staff wasting hours re-entering orders from emails and phone calls
- Customers cannot see live stock or reorder without calling your team
- Ecommerce and ERP permanently out of sync, causing costly errors
- Cannot scale trade accounts without hiring more order processors
Cloudfy connects directly to your ERP. Orders flow straight through, customers self-serve 24/7, and your team handles exceptions, not data entry.
Head of Sales / Commercial Director
Wholesale Sales Leaders
- Sales reps spending 40% or more of their time on order admin instead of selling
- No visibility into which accounts are declining in order frequency
- Customers drifting to competitors because ordering is too inconvenient
- Difficult to run promotions, tiered pricing or contract-specific catalogues
Give every customer a personalised portal with their own pricing and catalogue. Your reps use the mobile sales app on-site and win more repeat business.
IT Director / CTO
Technology Decision Makers
- Legacy platforms requiring constant custom development to keep running
- Fragile integrations breaking whenever the ERP is updated
- Security and compliance concerns with ageing on-premise infrastructure
- Implementation projects dragging on for 12 to 18 months
Cloudfy is true SaaS: pre-built ERP connectors, cloud-hosted, PCI DSS compliant and regularly updated. No servers to manage. No surprise development bills.
Purpose-Built for B2B
The Cloudfy Platform
Your Trade Portal. Your ERP. Working as One.
Cloudfy sits between your trade customers and your back-office systems, turning a fragmented ordering process into a seamless, automated operation.
- Orders placed online flow instantly into your ERP with zero manual steps
- Customers see real-time stock levels, their contract pricing and order history
- Customer-specific catalogues, pricing tiers and payment terms out of the box
- Multi-level purchase approval workflows match your customers' procurement rules
- Mobile ordering app and sales rep app included at no extra cost
- PunchOut and EDI embed you directly into enterprise procurement platforms
The Business Case
What Cloudfy Actually Delivers for Your Bottom Line
Not a feature list. Measurable outcomes. Here is what B2B businesses consistently achieve after going live on Cloudfy.
Cut Order Processing Costs by up to 80%
When customers self-serve online and ERP integration eliminates double-entry, your order admin cost collapses. Most clients see the impact within weeks of go-live.
- Zero manual re-entry of orders into your ERP
- Customers manage their own accounts and invoices
- Order processing errors eliminated at source
Typical: 3 to 5 hours saved per processor, per day
Go Live in Weeks, Not Months
Cloudfy ships with purpose-built B2B features out of the box. No lengthy custom builds required. Dexshell launched a fully integrated site in under 8 weeks.
- Pre-built ERP connectors, not custom integrations
- Proven onboarding methodology used across hundreds of deployments
- Your team is trained and confident before go-live
Average go-live: 6 to 10 weeks from contract
Grow Revenue Without Growing Headcount
EFG Housewares tripled their online business in under 12 months after switching to Cloudfy, without adding to their operations team. More orders, same team.
- Platform scales with order volume, not staffing
- 24/7 self-service means orders come in while you sleep
- Sales reps focus on selling, not admin
EFG Housewares: 3x online revenue in under 12 months
Retain Accounts That Might Otherwise Drift
B2B buyers expect Amazon-level convenience. A poor ordering experience loses accounts to competitors. Cloudfy’s 24/7 self-service portal keeps buyers coming back.
- Easy repeat ordering with one-click reorder tools
- Back-in-stock alerts and personalised product recommendations
- Real-time order tracking visible to the customer
24/7 ordering means fewer lost trade accounts
Open International Markets Without a Rebuild
Multi-currency, multi-language and multi-storefront are all built in, not bolt-ons. Serve UK, US and European trade customers from a single platform with localised pricing.
- Localised catalogues, pricing and payment methods per market
- No separate site builds required for each region
- Multi-warehouse routing handles fulfilment complexity
Trade in 30+ currencies from day one
Win Enterprise Accounts With PunchOut
Large buyers use procurement platforms like SAP Ariba and Coupa. Cloudfy’s native PunchOut and EDI embeds you directly into their purchasing workflow, making you the default supplier.
- Native PunchOut integration included, not an add-on
- EDI ordering for customers who work to that standard
- Become embedded in enterprise procurement cycles
Macfarlane: 20,000+ accounts using PunchOut
Customer Results
Real Outcomes from Real B2B Businesses
Not hypothetical ROI calculators. These are results our customers have actually achieved.
EFG Housewares
Housewares Distribution
3x
Online growth in under 12 months
12mo
Time to hit 3x revenue milestone
Macfarlane Group
Packaging and Logistics
20k+
Trade customers on the platform
SAP
Ariba PunchOut fully integrated
The UK’s largest protective packaging supplier needed a fully integrated B2B portal to serve over 20,000 businesses. Cloudfy embedded Macfarlane directly into large enterprise procurement workflows, making them the default supplier for thousands of buyers.
Delice de France
Food Service
24/7
Online ordering for hotel and cafe customers
Custom
Product comparison tool built in-platform
Handling hundreds of time-critical daily orders from hotels and cafes across the UK, Delice de France needed a scalable replatforming solution. Cloudfy delivered, including a bespoke product comparison tool that improved both merchandising and online conversion.
Dexshell and Bonnington Plastics
Manufacturing
Getting Started
From Signed Contract to Live Platform in Weeks
⚡ Fastest Time to Value
Pre-built B2B features mean you are not building from scratch. Most clients go live faster than any competitor platform.
🔧 No Surprise Costs
Cloudfy is a fixed monthly SaaS subscription. Hosting, security, updates and support are all included. There are no hidden development invoices.
🧠 B2B Sector Expertise
Your implementation team has delivered dozens of B2B projects for manufacturers, distributors and wholesalers. They understand your business model from day one.
📦 Future-Proofed by Default
Regular cloud updates mean you are always on the latest version. New features land in your platform automatically, with no upgrade projects required.
Platform Comparison
How Cloudfy Compares to the Alternatives
B2C platforms retrofitted for B2B, or heavyweight enterprise suites needing 18-month implementations. There is a smarter middle ground.
| Capability | ✦ Cloudfy | Shopify Plus | Magento / Adobe | BigCommerce B2B | SAP Commerce |
|---|---|---|---|---|---|
| Purpose-built for B2B from the ground up | ✓ | ✗ | Partial | Partial | ✓ |
| Pre-built ERP connectors (SAP, Dynamics, NetSuite, Sage) | ✓ | ✗ | Add-on cost | Limited | ✓ |
| Go live in under 10 weeks | ✓ | ✓ | ✗ | Variable | ✗ |
| Native PunchOut and EDI for enterprise procurement | ✓ | ✗ | Extension needed | ✗ | ✓ |
| Customer-specific catalogues and contract pricing | ✓ | Limited | Complex config | ✓ | ✓ |
| Multi-level purchase approval workflows | ✓ | ✗ | Custom build | Basic only | ✓ |
| Mobile sales rep app included, no extra cost | ✓ | ✗ | ✗ | ✗ | Add-on |
| Transparent SaaS pricing, no hidden development fees | ✓ | ✓ | ✗ | ✓ | ✗ |
| Multi-warehouse inventory management | ✓ | Limited | ✓ | Basic | ✓ |
| Dedicated B2B implementation and support team | ✓ | Tiered | Partner-dependent | Tiered | ✓ |
Based on publicly available information and typical implementation experience. Capabilities vary by plan and configuration. Contact us for a comparison tailored to your requirements.
Platform Features
Everything Complex B2B Sales Requires, Out of the Box
No costly third-party add-ons. No extra development sprints. These capabilities are standard across every Cloudfy deployment.
ERP Real-Time Sync
Orders, inventory, pricing and customer data sync instantly with zero double-entry across all connected systems.
Contract Pricing Engine
Customer-specific pricing, tiered discounts and custom payment terms per account, all managed from one place.
Multi-Level Approvals
Purchase authorisation workflows that match your customers’ internal procurement policies and spending limits.
PunchOut and EDI
Native integration into SAP Ariba, Coupa and other enterprise procurement platforms, with no third-party middleware.
Customer Ordering App
Native mobile app for buyers to reorder from anywhere, with barcode scanning and real-time stock visibility.
Sales Rep App
Field reps place orders on behalf of customers during on-site visits, with full access to pricing and stock data.
Configure Price Quote
Automated quote generation for complex, configurable products with CPQ tools built directly into the platform.
Multi-Language and Currency
Serve international trade customers in their own language and preferred currency, all from a single platform instance.
Multi-Storefront
Run separate branded portals for different customer segments or markets, managed from one Cloudfy admin.
Multi-Warehouse
Real-time visibility across multiple stock locations with intelligent order routing for efficient fulfilment.
Excel Order Upload
Bulk-ordering customers upload their orders via spreadsheet, eliminating manual re-entry for high-volume buyers.
PCI DSS Compliant
Enterprise-grade security, encryption and data protection built in as standard, with no additional compliance overhead.
ERP and System Integrations
Works With the Systems You Already Rely On
Cloudfy’s pre-built integrations mean your ecommerce platform and ERP stay permanently in sync. When a customer orders online, it flows directly into your back office with no manual steps and no errors.
We also connect with CRM, WMS and PIM platforms, plus B2B marketplaces including Amazon Business and Alibaba. Our open API handles bespoke integrations where needed.
Pre-built ERP connectors
SAP B1
SAP S/4HANA
SAP ECC
NetSuite
Dynamics 365
Dynamics NAV
Sage
Fishbowl
QuickBooks
Oracle Fusion
Access
+ More
What Customers Say
Straight From the People Using It Every Day
“Moving to Cloudfy has enabled EFG to triple the size of our online business in under 12 months. It is a dream to work with and the Cloudfy support team are spot on.”
Owen S.
EFG Housewares
“The website was built in under 8 weeks. It has been a cost effective investment and it is so easy to merchandise and manage on a daily basis.”
Mark P.
MD, Dexshell
Ian F.
CEO, Bonnington Plastics
FAQ
Common Questions
How is Cloudfy different from Shopify Plus or Magento?
Cloudfy is built exclusively for B2B commerce, not a B2C platform adapted for wholesale. Features like customer-specific pricing, multi-level approvals, PunchOut and ERP connectivity come standard rather than requiring expensive custom development.
How long does implementation typically take?
Most Cloudfy projects go live between 6 and 10 weeks from contract. We agree timelines upfront so there are no surprises. Dexshell went live in under 8 weeks, including full ERP integration and branding.
Which ERP systems does Cloudfy integrate with?
We have pre-built integrations with SAP Business One, SAP S/4HANA, SAP ECC, Microsoft Dynamics 365, Dynamics NAV, NetSuite, Sage, Oracle Fusion, Fishbowl, QuickBooks Enterprise and Access Dimensions. Our open API handles other systems.
What is included in the monthly subscription?
Your subscription includes hosting, security monitoring, platform updates, new feature releases, the customer ordering app, the sales rep app and support access. There are no hidden development fees for standard updates.
Can Cloudfy handle international B2B sales?
Yes. Multi-language, multi-currency and multi-storefront are all built in as standard. Run separate branded portals for different markets from a single platform with localised pricing, catalogues and payment methods for each.
What is PunchOut and do we need it?
PunchOut allows your customers to browse your catalogue from within their own procurement system (such as SAP Ariba or Coupa) and pass orders back automatically. If your customers are large enterprises with formal procurement processes, PunchOut makes you significantly easier to buy from.
Does Cloudfy support B2B marketplaces?
Yes. Cloudfy includes connectors for major B2B marketplaces including Amazon Business, Alibaba and Faire, enabling you to manage marketplace orders alongside your direct trade portal from a single back-end.
See Cloudfy Running Your Business in 30 Minutes
Book a personalised demo and we will show you exactly how Cloudfy handles your ERP, your pricing rules, and your customers’ ordering needs. No generic slide decks.