B2B Ecommerce Features

Since 2008 we have lead B2B Ecommerce through innovation and delivery of our Cloudfy Platform. Cloudfy features are second to none, and with constant investment we continue to lead the market. All customers receive regular updates adding new functionality.

Responsive Design

Cloudfy offers an extended configurable responsive design across all devices, so your customers can easily order online anytime, anywhere. Based on a choice of design templates that is constantly expanded, the platform offers you the full capability to change colour, font, style and manage all content, so it easily reflects your brand.

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Optimised B2B Ecommerce

Cloudfy has been created following best practice B2B ecommerce, so you can enjoy a best-in-breed platform truly optimised for B2B ecommerce. Offer your trade customers a B2C experience, whilst catering to the specific needs of B2B companies, and with 4 major updates released each year, you can enjoy a competitive advantage as we’re constantly improving the platform based on the latest B2B ecommerce trends.

Customer Self Service

Many Cloudfy clients believe that allowing their customers to have a self-service solution (not just from an ordering perspective, but also viewing product stock levels, finding their sales reps, downloading product data and more) is as important as being able to place an order online. To that end, we’ve created a full self-service management system.

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Quick Buy & Repeat Purchase

Repeat trade customers want the most efficient way to place their orders, as they are likely to know exactly what products they need to order – by SKU, barcode or description. Our Quick Order tool allows customers to build up a very quick order and place it into their basket fast and efficiently, whilst the repeat purchase functionality allows users to repeat previous orders with just a few clicks.

Predictive Search

Allow your customers to find what they need faster with our predictive search by product titles, SKUs, descriptions, EAN numbers. You can also view the search results and terms in the CMS and further finetune your search by linking search terms to products.

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Faceted Navigation & Product Filtering

Cloudfy also helps customers find products more easily through its faceted navigation and product filtering capabilities on the category page. Common product filters include Brand, Size, Colour and Price. Filtered results also create part of the URL to allow Google to index it and improve your site’s search performance.

Multi Select Filters

Take your website navigation a step further with multi select filters which allow your customers to select multiple filter combinations to filter large product categories quickly and easily. An excellent feature for websites with thousands of products.

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Product Management

Cloudfy is designed to be highly scalable which is why we offer unlimited products, allowing you to grow your business online rapidly without hitting limits, or your customers experiencing a slowdown. Product data can be easily managed within the CMS, as well as through integration.

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Product Information Management

Using the powerful CMS system built in Cloudfy you can easily configure your site to show the relevant product information to your customers in both logged out and logged in modes. You can also effortlessly configure the category view of your products, as well as the product page view.

Information Download

Use Cloudfy’s Multi Media Download Library to allow your customers to download product information such as descriptions, SKU, EAN, pricing, images and additional data. Customers can download information for specific products or everything in a category or across the entire website. This feature is particularly useful for large businesses that require detailed product information for merchandising purposes or online retail customers.

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Product Types & Attributes

Help your customers find the products they need faster by adding attributes such as brand, colour, size, occasion and more to products. Once you’ve added attributes, the product filters will become active in the product category. You can also create products which allow customers to select options such as size and colour by using configurable product types. Simply group single SKU products under a master product which has defined product options linked to those single SKUs.

Menus & Categorisation

Reduce navigation time with Cloudfy’s powerful mega menu feature which shows categories and sub-categories in a large menu view, on desktop. This feature can be switched on/off or replaced with a standard Category navigation menu if preferred.

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Product Templates

Define the look and feel of different types of products with Cloudfy’s product listing templates. These can be used with single products, bundles or selectable products. Product templates can also be used to showcase more complex product information or sale and promotional items.

Customer Specific Catalogues

Not all customers may buy or see the same products as others in a B2B business. Cloudfy can allow you to define customer groups and control what information is shared with specific customers. Whether it’s products, promotions, prices or content, Cloudfy can help you specifically target and share the right information with the right customer.

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Customer Account Management

With Cloudfy, you can easily set up various customer groups, allowing for different customers to see a different view. Your customers can also effortlessly manage their own accounts within the platform by resetting passwords, placing orders, viewing previous orders and accessing further information as required.

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Authorisation & Work Flows

B2B ecommerce requires flexibility and easy configuration of specific business rules. The work flow management tool allows you to configure your business rules into Cloudfy, to handle different order flows for various customers, account order level authorisations, different warehousing and shipping rules and sub account management.

Quote to Cash

Cloudfy provides you with the framework you need to support a Quote to Cash business process online. It can be used to streamline the following processes using a single platform: set up, attract leads, turn leads into opportunities, quote, order, fulfil the order and invoice.

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With Cloudy you can set customer specific contract pricing based on promotions, order volumes, seasonal expenditure or agreed price quotations. You can also set the terms of the contract to include timeframe, order value, rate of expenditure including rebates, and defined time limits.

Returns Management

Automate your RMA process with Cloudfy’s returns handling feature. This can be done through manual management or integration with your back-office ERP and warehousing systems. All you need to do is set rules within the workflow to define how a return is handled and processed.

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Customer Self Service

Many Cloudfy clients believe that allowing their customers to have a self-service solution (not just from an ordering perspective, but also viewing product stock levels, finding their sales reps, downloading product data and more) is as important as being able to place an order online. To that end, we’ve created a full self-service management system.

Pricing Management

Set up different price lists through Cloudfy or via systems’ integration and associate them with different customer groups. Cloudfy also offers a hybrid trade/retail pricing functionality which requires your users to login to view trade prices, whilst RRP/retail prices are publicly visible allowing non-trade customers to purchase without having to login with the guest checkout mode.

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Checkout & One Click Checkout

Take advantage of Cloudfy’s optimised checkout process and design. Our one click checkout process has also been designed to reduce the user journey and improve checkout conversion rates.

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No payment data is stored or transacted on Cloudfy. Instead it is processed by trusted 3rd party payment providers who hold PCI DSS level 1 security compliance. You can also take advantage of a series of payment options which is continually evolving, such as Sage Pay, PayPal Express, on account, cheque/BACS (manual) and more.

Order Management

Your customers will be able to review their order activity on login, making it easy to print off invoices and orders, or view order status. Additionally, customer orders are visible from the CMS and the powerful management system allows you to quickly see customer order history, order patterns and send targeted newsletters and promotional emails based on this data.

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Phone Ordering

With Cloudfy you can easily place orders against a customer account with our telephone ordering functionality which is managed through the Admin CMS. This enables you to add/remove products, select customer, take credit card payment, place in the customer’s cart or allow payment on account.

Repeat Previous Orders

Once logged in, your customers are only one button away from repeating their previous order. By pressing the ‘Repeat Order’ button, all the items from the previous order are added to the basket immediately. A convenient solution which is excellent for customers who regularly place similar or identical repeat orders, saving them a lot of time.

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Delivery Configuration

Delivery and pricing are often what makes the difference between competing companies and how they operate. We want to give our customers a competitive edge, so we’ve created a highly customisable delivery matrix which includes a variety of options such as standard minimum order values, free delivery over X, post code based delivery charges, next day delivery options, product based delivery options and more. This flexible delivery management system will provide you with more opportunities to ensure that you are charging correctly for delivery.

Customer Service Ordering

Help your customer service team provide impeccable support for your users through the Cloudfy Customer Service Centre module. Customer service teams can help customers place orders, select the right items, view products, and look at customers’ previous order history, order patterns, as well as review items they have looked at.

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Business Configuration

Say goodbye to costly, complex business systems that are a headache to get to grasp with. Cloudfy has been created as a straightforward ecommerce solution which allows you to manage your entire website through our user-friendly Admin CMS system, so you can spend less time managing your online business and more time growing it.

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Site Configuration

Cloudfy, designed from the outset to be highly configurable with the help of simple ‘how to’ guides, allows the site merchant to control every aspect of the online experience. From front end look and feel to complex pricing rules, customer and product setup, Cloudfy is fully configurable. Our Professional Services team work with you on the initial setup and are available on an ongoing basis to support any queries you may have.

Multi Lingual & Currency

Whether you already have international customers or plan to grow your business abroad, Cloudfy has industry standard features designed to facilitate international sales. Combined with a highly configurable tax engine, Cloudfy provides the flexibility to allow you to add multiple currencies which can be set manually using a sitewide currency calculator, a separate price list or automatically using real time data once a day. You can also add multiple languages either manually by defining the country and the local content, or dynamically using Google Translate.

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User & Group Management

Define access control and rules based at both user and group level from a customer ordering and administration perspective. Customers can add sub accounts, departments, regional buying divisions with set authorisation levels, access and visibility. For example, a user at the head office can purchase items for all delivery addresses, but a regional user may have view access or a spend limit with delivery to a certain address set. In addition, the same applies to the administration of Cloudfy – you can set roles and define access to individual users so your Cloudfy site always remains secure.

Multi Store

Trade across multiple regions, under separate brands or in different business models such as B2C with Cloudfy Multi Store. Have separate stores for different countries, a retail store, a separate brand B2B store – all under the same Cloudfy instance which flexible and scalable to grow with your business. Stores can remain on the same URL, or on separate URLs depending on the configuration you require.

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Store Modes: Trade and Retail

Trade across multiple regions, under separate brands or in different business models such as B2C with Cloudfy Multi Store. Have separate stores for different countries, a retail store, a separate brand B2B store – all under the same Cloudfy instance which flexible and scalable to grow with your business. Stores can remain on the same URL, or on separate URLs depending on the configuration you require.


The Cloudfy Punchout module provides built in punchout capability on a customer by customer basis. Enabling cXML integration and direct order placement, Cloudfy merchants can offer Punchout ordering to their customers. This has become increasingly widely used by larger companies. Cloudfy also offers full Punchout integration with all major systems.

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Systems Integration

At the heart of Cloudfy is flawless systems’ integration with major back office, accounting, warehousing and ERP systems. This is achieved through our innovative API technology designed to work in a standard way between the 3rd party system and Cloudfy. In addition, Cloudfy has a separate integration system which can receive data in a range of formats and even transform it using our data transformation engine into a suitable format for ecommerce.

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Security is our highest priority and we go through a continual process to keep our customers’ sites secure. As standard, all our sites have an SSL certificate applied across the entire website which is renewed every 2 years.

High Availability

Cloudfy, by its nature as a cloud B2B ecommerce solution, offers high availability hosting with multiple failover facilities. Hosted in the US, UK and Asia, Cloudfy is designed to offer maximum availability, performance and up time, ensuring you are always available online to serve your customers.

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Cloudfy is a fully hosted solution and hosting is provided within the ongoing monthly fee. Cloudfy is hosted in global ISO27001 compliant data centres offering the highest levels of performance and availability, 24/7.

Fraud Screening

Utilising Sage Pay’s fraud detection system, you can quickly identify and cancel fraudulent orders. Sage Pay allows you to tighten payment requirements and implemented 3D secure to further reduce fraud.

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With a range of built-in reports, Cloudfy provides you with all the information you need to run your business. Cloudfy reporting can be configured to provide further insights as required. Integration into Google Analytics and Microsoft Power BI are also provided as standard.

PCI Compliance

Cloudfy is scanned every 24 hours for PCI security compliance. No payment data is stored or transacted on the platform, instead being processed by 3rd party payment providers who hold PCI DSS level 1 security compliance.

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Cloudfy features a rich suite of marketing functionality which allows you to maximise online exposure and raise brand awareness to attract new customers, whilst also maintaining customer loyalty and improving engagement with your existing customer base. From providing you with functionality to create a solid SEO foundation to being able to easily integrate your website with Google Shopping and email marketing platforms, Cloudfy equips from you from the start with everything you need to successfully market your ecommerce business.

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Discounts, Vouchers, Merch

Take advantage of a powerful merchandising and promotions engine to drive new sales via your Cloudfy website. Offer codes, discounts, special offers and step outside of normal pricing rules to market tactically when needed.

Timed Offers & Promotions

With Cloudfy, you can enable promotions to appear on your ecommerce website at set times or if certain criteria are met. For example, if an order is over £1000, you can offer a free item, discount code or discount everything in a category by 10%.

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Google Integration

We know how important it is being able to measure the performance of your website, which is why as standard, Cloudfy offers Google Analytics integration. Simply add your Google Analytics account code to activate and start tracking. This can be configured within the admin system with ease and it will provide you with real insights into how your site is being used. Cloudfy also offers integration with Google’s Merchant Center so you can take advantage of Google Shopping ads.


News, Blogs and Events

Cloudfy’s Blog and News system allows you to add blog entries with images and formatted text. Use the blog management tool to easily create blog entries, news and other information for your customers. Content is key to marketing your business and an active blog and news section can help you engage with new and existing customers, whilst also building credibility in your market.

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Email Marketing

Make the most of email marketing with Cloudfy’s in-built features such as ‘Email a Friend’ which allows your customers to email product pages to a contact and share information about a product, or our very own Newsletter System. This enables you to create, edit, manage and send targeted emails to your customer base and design newsletters with our powerful WYSIWYG editor. Additionally, Cloudfy can also be integrated with 3rd party email marketing platforms such as Mailchimp.

Content Management

Cloudfy is designed to give you easy access to its functionality through the admin Content Management System (CMS). All major aspects of the site can be controlled from here giving you access to add, edit, delete static pages, and edit product, category and promotional content. Pages have a predefined layout and there are plenty of static pages which can be edited, such as: About Us, Contact Us, News, Delivery Information, Advice and Information, Terms and Conditions, Returns Policy, Privacy Policy, FAQs and more.

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Optimised B2B Ecommerce

Since 2008 Cloudfy has delivered ecommerce through deep expertise and experience understanding both trade and retail customers and what they need from an online store.

Cloudfy continuously adds new ecommerce features

Continuous Enhancement

We deliver a minimum of four major updates a year adding new features and functionality, if Cloudfy doesn’t do what you need, we consider all requests for the latest release.

Cloudfy provides custom responsive design

Custom Responsive Design

Tailored to your company brand guidelines, our template driven designs are customisable to allow your B2B ecommerce store to look unique and represent your brand.

Cloudfy backend admin view

Systems Integration

Cloudfy has pre built interfaces to all major business, accounting and ERP systems such as Sage and Microsoft Dynamics. In addition, the powerful Cloudfy API allows us to connect any system that hasn’t previously been integrated.

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Intuitive Management System

Built from the ground up, our intuitive management system allows you to easily control all aspects of your B2B ecommerce site. Designed to give customers full control to manage content, products, newsletters, images and more.

Cloud Ecommerce

Cloud Ecommerce

No need to worry about servers or hosting, Cloudfy is a cloud platform which scales on demand and delivers lightning fast performance. Cloudfy is delivered on a subscription basis with a monthly fee covering everything to run your trade business online.

A single powerful B2B ecommerce solution to manage your online orders

Everything you need to get your wholesale business online
in under four weeks.

tick_icon  Choice of template layouts to suit your business

tick_icon  Upload logo, colours, typefaces and banners for easy customization

tick_icon  Product CSV upload for data migration

tick_icon  Trade Registration

tick_icon  Quick to deploy

tick_icon  Fully connected with your back office systems to provide seamless management

Reduce your cost to serve your trade customers with an ecommerce website.

tick_icon  Offer a self-service trade portal for your customers with a complementary online sales channel

tick_icon  Your customers can place bulk trade orders 24/7

tick_icon  User friendly Content Management System to run your business

tick_icon  Choice of payment terms; credit card, on account, paypal

tick_icon  Quick order

tick_icon  Multiple price lists

tick_icon  Basic dashboard for reports and data insights

tick_icon  Easy to integrate with exisiting systems such as CRM, ERP and order management

Why choose Cloudfy?

If you’re a wholesaler, distributor or manufacturer who are currently considering establishing an online B2B ecommerce store, our Cloudfy B2B ecommerce solution offers you a low cost, low risk way to build your online sales channel.

With a multitude of B2B ecommerce platforms on offer, Today’s business owner is faced with a vast array of B2B ecommerce platforms, all with promises to delivery powerful capabilities across personalization, intelligent marketing tools, comprehensive suite of reporting tools and more and all with a jaw dropping price tag to match.  However, Cloudfy B2B ecommerce solution offers a simple, out of the box to get your trading online fast, with all the essential out of the box B2B ecommerce elements included.

Get a free demo today. Call 0116 326 1170